How to Run Paid Ads Using a Creator's Handle
Access FB Business Manager (
Select the Business Manager account you'll be working on.
Navigate to Business Settings (
Navigate to "People" section in left-hand menu, then click "Add Assets" in main panel:
Highlight the creator(s) you want to add, then toggle on the "Create Ads" button.
Note: this doesn't give creators access to your Ads Manager. Save changes.
Creator Now Available as "Asset" which you can run ads from.
In the "Identity" section, select the creator's Facebook page. Their Instagram account should automatically populate below, but if it doesn't, you can just select it in the dropdown.
Check that your ad is set to run on the creator's handle by using the ad preview tool; select "desktop preview" for an easy way to view the ad with the creator's handle.
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