Brands and businesses that are tagged in the paid partnership posts will be able to access insights into each post. They will be able to visually see the reach of each piece of content, as well as the engagement in terms of likes and comments. This information will be tabled in their connected Facebook Page Insights. Where Instagram Stories has been used to publicize content, brands will be able to view insights for up to 14-days. In the Stories results, businesses can access information relating to reach, taps (both forward and backwards), replies and exits.
On the other side of the spectrum, creators will also be able to view the metrics in their app insights.