2017 has almost been and gone. With the closing of another year we also see the end of a vast array of campaigns, wrapped up with the delivery of final reports and analysis that pinpoint the results of each one. Instagram has been at the core of many magnificent moments, some of which were created by the world's most illustrious brands and businesses, some of them created by influencers and everyday people.
According to Bang Digital
, 96% of smartphone users used their phones in 2017 when researching ideas, shops, products, etc. Brands have been using Instagram to capitalize on the popularity of mobile with a large focus on Instagram Stories video content, which has seen a spike in popularity and interest over the year. In doing so, Instagram's worldwide community of 800 million strong members has contributed to and been a part of some incredible sharing of experiences, snapshots and perfect moments captured in time.
Here are some of the highlights for Instagram's 2017.