Instagram Year In Review 2017
Another Year Of Moments

Instagram has been a core feature in many marketing exploits for 2017.
Read more about the year in review for Instagram in 2017.
2017 has almost been and gone. With the closing of another year we also see the end of a vast array of campaigns, wrapped up with the delivery of final reports and analysis that pinpoint the results of each one. Instagram has been at the core of many magnificent moments, some of which were created by the world's most illustrious brands and businesses, some of them created by influencers and everyday people.

According to Bang Digital, 96% of smartphone users used their phones in 2017 when researching ideas, shops, products, etc. Brands have been using Instagram to capitalize on the popularity of mobile with a large focus on Instagram Stories video content, which has seen a spike in popularity and interest over the year. In doing so, Instagram's worldwide community of 800 million strong members has contributed to and been a part of some incredible sharing of experiences, snapshots and perfect moments captured in time.

Here are some of the highlights for Instagram's 2017.
Most Liked Instagram Posts Of 2017

The top five most liked Instagram posts of 2017 were down to three celebrities and their incredible following:

  1. @beyonce announces that she's pregnant with twins and the world (literally) goes crazy with 11,201,557 likes
  2. @cristiano announces the birth of his daughter, Alana, with girlfriend, Georgina and receives 11,126,900 likes
  3. @selenagomez tugs at everyone's heartstrings with the announcement that she'd had a kidney transplant to help her with her Lupus. Her post received 10,391,143 likes
  4. @beyonce's twins were born and kept private for their first month until this magnificent announcement was released. It received 10,282,700 likes
  5. @cristiano shares the news of his twin babies born to a surrogate mother, receiving 8,258,561 likes
Most Liked Celebrity Instagram Videos Of 2017

Video has become a prominent means of communication and promotion for brands and personalities in 2017. These were the most liked celebrity videos of the year:

  1. Cristiano Ronaldo (@cristiano) shared a video of his new Bugatti. It got 20,192,790 views and 4,716,422 likes
  2. Leo Messi (@leomessi) shared a touching video of himself and Neymar on and off the field. It got 14,977,084 views and 3,885,670 likes
  3. Selena Gomez (@selenagomez) shared a cute video of her and a fan hugging, falling to the ground and taking a pretend nap together. It received 18,294,187 views and 3,640,678 likes
    Most Used Hashtags On Instagram For 2017

    The first and most popular hashtag for 2017 certainly instills a warm and fuzzy feeling in us. These were the top 10 and most used hashtags for 2017.

    1. #love
    2. #fashion
    3. #photooftheday
    4. #photography
    5. #art
    6. #beautiful
    7. #travel
    8. #happy
    9. #nature
    10. #picoftheday
      Most Popular Cities To Instagram In 2017

      Instagrammers shared their stories, photos and experiences with the world from locations all over the globe. These were the five most popular cities to Instagram in 2017:

      1. New York, New York
      2. Moscow, Russia
      3. London, United Kingdom
      4. Sao Paulo, Brazil
      5. Paris, France
        Most Popular Locations Tagged On Instagram In 2017

        Instagram has become so popular for travelers and nomads, charting their travels through the aesthetically pleasing mediums of photos and video. These were the most popular locations tagged in Instagram posts for 2017:

        1. Disneyland, Anaheim, USA
        2. Times Square, New York City, USA
        3. Central Park, New York City, USA
        4. Tour Eiffel, Paris, France
        5. Tokyo Disneyland, Tokyo, Japan
        Most Followed Celebrities Of 2017
        Some celebrities are more active on Instagram than others, and it definitely pays off. Those that are active regularly have an extensive following:

        1. Selena Gomez (@selenagomez) – 130M+ Followers
        2. Cristiano Ronaldo (@cristiano) – 116M+ Followers
        3. Ariana Grande (@arianagrande) – 115M+ Followers
        4. Beyoncé (@beyonce) – 108M+ Followers
        5. Kim Kardashian West (@kimkardashian) – 104M+ Followers
        6. Taylor Swift (@taylorswift) – 104M+ Followers
        7. Kylie Jenner (@kyliejenner) – 99.5M+ Followers
        8. Dwayne Johnson (@therock) – 96M+ Followers
        9. Justin Bieber (@justinbieber) – 93.9M+ Followers
        10. Kendall Jenner (@kendalljenner) – 84.8M+ Followers
        Most Popular Instagram Filters Used In 2017

        These were the most used filters on Instagram for 2017:
        1. Clarendon
        2. Gingham
        3. Juno
        4. Lark
        5. Moon

        These were the most used Instagram Stories filters for 2017:
        1. Puppy
        2. Bunny
        3. Koala
        4. Genius
        5. Love
        Were you one of the followers that watched the most-liked videos or liked the most popular photos? How many of you used the Clarendon filter this year? Or do you prefer #nofilter? These interesting statistics were received courtesy of Instagram and we are so looking forward to seeing what 2018 brings!