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The brand since its founding in 1895, Lavazza has been a family-owned business dedicated to the premium craftsmanship of coffee. One delicious cup, and you'll know why it's Italy's favorite coffee.

In North America, coffee is often seen as a fuel used to help keep us our go-go-go lives in hyperdrive. In Europe however, coffee is a key ingredient to slowing down and enjoying the moments of the day. Lavazza would like to show North Americans a more authentic Italian coffee experience — one where slowing down and taking the time to enjoy the rich flavor profiles of our coffees can help enhance the moment and help new experiences unfold.

Brand asked creators make authentic and premium-looking content that brings to life how they "slow the pace" with Lavazza.