Setting Brands Up for Success.
Because Insense is designed to make targeting advertising simple and efficient, its platform makes getting branded content easy and user friendly. Setup of the platform is simple, and can be done by non-technical users. Once a brand has its dashboard set up and is ready to initiate an influencer campaign, the platform matches them with relevant creators and influencers. From there, brands can easily get content for use in their campaigns. The Insense Facebook integration allows brands to pass the influencer's Instagram handle and content into the brand's own Facebook Ads Manager. Once the influencer has been added to the brand's Ads Manager account, the brand has the ability to create official ads within Facebook Ads Manager - ads that publish directly from the influencer's handle. Setting up ads in this manner is virtually identical to setting up any other Instagram ad, so there's no need to learn a new workflow.
The Insense platform also gives brands the ability to run the type of structured, complex ad campaigns that are often required for maximum performance. For instance, one recommended approach is to create a multi-touch campaign: First, pique's an audience's interest by having a relatable influencer introduce a product or service across a few posts. Next, follow that up with posts targeted at anyone who engages with the initial influencer posts with direct calls to action, such as offers or discounts.
With the way that Insense connects influencer handles with a brand's Ads Manager account, brands are also able to create lookalike audiences based on an influencer's existing organic audience. This is useful when brands see positive audience response from certain influencers, and want to target posts to bigger audiences that are similar to those well-responding audiences. Lookalike audiences can be created from the influencer's existing audience, allowing brands to reach millions more people who are similar to those they're already seeing encouraging results from.
The Bottom Line.
The Insense Ads Manager integration, which is approved by Facebook, means that when partnering with influencers, brands no longer need to take the laissez-faire approach of having influencers post the content, and then simply hoping it performs well. Not only does this targeted influencer ad platform feature improve the efficacy, visibility, and optimization potential of influencer posts, but it empowers brands to run more sophisticated influencer campaigns.
The days of brand awareness campaigns with hard-to-quantify results are over. With Insense's targeted influencer ad platform feature, brands can plan for the ROI they want, and have far more control in achieving their target results.