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Beginner’s Guide to Briefing and Selecting Content Creators
Turn top-performing organic content into ads that blend into the authentic nature of the "For You Page".
The best part is, that it allows you to disguise your ads behind the Creator's page.
Plus - you can test the performance organically first, before putting more money behind it as an ad!
Quickly turn organic posts into an ad to reach a bigger audience.
Combine the views from Spark Ads with views on the organic post.
Better Ad Experience
100% native in-feed format to provide users with a better ad experience.
Grow your TikTok audience and increase traffic to your page.
See a lift in performance metrics (e.g. engagement and conversions) from Spark Ads.
Get data on paid clicks, music clicks, paid likes, paid shares, paid followers + paid profile visits.
The TikTok Sparks ads process looks like this; choose "Influencer Partnerships", "TikTok" platform, and the duration you want to run the Spark Ads campaign at the start of the brief page on Insense. Then once you've chosen a creator and they've produced and published the content, you can turn it into a Spark Ad by asking the creator for the code in the Insense chat. Enter the code into your TikTok Ads Manager and it's done!
Here's a step-by-step guide to help you get started.
Spark Ads are changing the game for marketers as you can now run Ads that are highly authentic and blend seamlessly into the natural TikTok feed. Serving your creator-generated content to your whole ideal TikTok community couldn't be easier!
If you would like more information about the Spark Ads feature on Insense or a demo on how to get started, book a 1-2-1 call with a member of our friendly team.