To those of you already using social media holidays in your social media marketing plan, we salute you!
To those who don't, we hope that this list will change your mind.
Social media holidays are a great creative starting point for companies who want to create popular and relevant content for their target audience.
Because of their popularity, incorporating a few of these social media holidays into your social media content calendar can help:
- Boost brand awareness
- Get you closer to your audience
- Spark conversations in the comments section
In other words, adding social media holidays to your content calendar can be an efficient way of celebrating those special days together with your audience, thus boosting engagement and customer loyalty.
Let's get right into our list.
1. January
Let’s kick off our social media holiday calendar with the most popular social media holidays in January.
January 1: New Year's Day #NewYearsDay
Your very first post every year should be a post dedicated to the new year we’re stepping into.
Make sure to write an inspirational quote and remind people of the importance of spending yet another year together.
Example: BMW
The post could also simply give your audience something to smile about, as BMW did with the post you can see above.
What’s great about posts like this is that they help create a stronger bond between the company and its followers on Instagram.
And of course, you can expect engagement from your audience in the comments section.
January 2: Science Fiction Day #ScienceFictionDay
The second day of January is dedicated to science fiction.
Depending on the niche you're in, you could consider adding a bit of storytelling to your social media content.
For example, you could start with an engaging science-fiction story about your brand or simply ask your followers what their favorite science-fiction story of all time is.
January 4: Trivia Day #NationalTriviaDay
National trivia day is all about celebrating those little-known facts we’ve all heard of at some point in life, but have difficulty remembering.
To celebrate the day, create a post with an engaging and fun little quiz that'll invite your followers to interact with you in a casual way.
January 10: National Cut Your Energy Costs Day #CutYourEnergyCostsDay
This special holiday is all about doing something good for our planet while saving money.
Plus, this social media day can be a particularly great opportunity for electrical companies and suppliers to encourage their audience to reduce energy costs by keeping up with scheduled maintenance and improving efficiency.
January 10: Clean Off Your Desk Day #CleanOffYourDeskDay
One of our personal favorites, Clean Off Your Desk Day is a great day that companies can celebrate with their employees, team members, and social media audience.
In fact, you could even consider organizing a relevant contest and inviting participants to share a picture of their uncluttered desk with the #CleanOffYourDeskDay hashtag.
Example: Found Bristol
You might use a funny GIF, like the one posted by Found Bristol, or a catchphrase.
Either way, Clean Off Your Desk Day is a must, especially if you want to motivate your remote employees to declutter their working space and be more productive.
January 11: Human Trafficking Awareness Day #HumanTraffickingDay
This day raises awareness of human trafficking — a social issue that still requires more public support.
It’s a good opportunity for your brand to show what it stands for and tell your audience that you’re against any form of trafficking.
… without sounding like a politician.
January 11: Martin Luther King Jr. Day #MLKDay
MLK Day honors and remembers the achievements of King Jr. who sought to bring an end to racial segregation. It’s a good day to let your audience know that you’re all for social justice.
You can post videos of Martin Luther King’s speeches or quotes as a reminder of the mindset he was trying to build.
January 20: Cheese Lovers’ Day #CheeseLoversDay
This one is particularly for those in the cookware and food industries.
On Cheese Lovers’ Day, give your audience access to special cheese recipes or run a contest giving them an opportunity to win gift cards they can use to buy delicious cheese from a company of your choice.
January 21: National Hugging Day #NationalHuggingDay
This list wouldn’t be complete without Hugging Day. It’s one of the most heartwarming days to honor.
Just remember to send your audience tons of virtual hugs and encourage them to hug their loved ones every time they get a chance.
Example: The Simpsons
The super-cute hearty Homer hug is just one of many virtual hugs you can send your followers.
January 22: Chinese New Year #ChineseNewYear
The Chinese New Year festival usually falls at the start of a new moon. As such, it has different dates each year so you want to double-check the exact day each year as you plan your content calendar.
For 2023, it will be on January 22.
Example: Gucci
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You can celebrate this holiday by launching a campaign honoring Chinese culture, as Gucci did in the example above.
2. February
In the US and Canada, February is Black History Month.
This means that companies can create content celebrating Black personalities throughout the whole month.
Our tip would be to start running social media campaigns in February, to raise awareness and honor Black icons, just like Tech Funnel did in this example.
February 4: World Cancer Day #WorldCancerDay
World Cancer Day celebrates all those who have managed to beat cancer while encouraging those still living with it.
On a day like this, share stories of role models who have stood up against cancer with strength and courage.
February 7: National Send a Card to a Friend Day #SendACardToAFriendDay
This social media holiday is all about appreciating people in our lives and showing them our love and gratitude.
In terms of creating content for that day, we'd say that a digital appreciation card can help you show your customers and employees how much you value their support.
February 11: Inventors Day #InventorsDay
Inventors Day recognizes the contributions of esteemed inventors both past and present around the world.
So, if you’ve got someone in your team or industry who invented something you can’t do without, this day would be a good day to honor them.
Example: IBM
Your post could be something similar to IBM’s in the screenshot above — a brief throwback to inventors whose contributions are making your business easy.
February 14: Valentine’s Day #valentinesday
For those in a romantic relationship, as well as any person who loves hearts and wearing red, Valentine's Day gives companies the chance to celebrate unconditional love and spread happy vibes.
Example: Nasty Gal
Your Valentine's Day post can be as simple as wishing your followers a Happy Valentine's Day.
To spice things up like Nasty Gal, you can launch a giveaway campaign to get people to engage.
February 15: Family Day #FamilyDay
Family Day or International Day of Families is a special day dedicated to families around the world.
On this day, we suggest you create:
- Content that can be enjoyed by all members of the family
- A checklist all families can use for indoor or outdoor activities together
- Content that highlights the importance of loving and being loved
February 17: Random Acts of Kindness Day #RandomActsOfKindnessDay
This unique day is ideal for doing something kind for people you know as well as others you don’t.
Share a smile with someone who looks like they could really use some kindness and bring love and light on social media with extra-kind content that'll entice anyone into being kind to others.
February 20: Love Your Pet Day #LoveYourPetDay
Pet owners don’t need a national day to remind them to love their pets, but here’s another glorious reason anyway to share beautiful images of their pets with the world.
Our tip would be to create cute, pet-related content for them and encourage them to share beautiful pictures of their lovely pets with your business.
February 20: Presidents’ Day #PresidentsDay
February 20, 2023, is a day to celebrate the past and current presidents of the United States of America.
Here, we suggest creating a still photo or GIF showing every American president to date.
Plus, you can give discounts on this holiday too.
February 21: International Mother Language Day #IMLD
All languages are beautiful and it’s important that they are preserved.
That’s why, on this particular day, we actively celebrate language diversity.
Create a post that features many different languages spoken around the world and invite your followers to comment in their own language.
February 21: National Pancake Day #NationalPancakeDay
February 16 is National Pancake Day and what’s better than starting your day with some recipes users can follow to make the yummiest pancakes?
Spread your enthusiasm about this day and prompt your followers to share photos of their pancakes with your business through social media.
This is another festival that's determined by the cycles of the moon and comes 41 days before Easter Sunday. Check the date each year you're creating your holiday content calendar to be sure.
Let’s move on to Mars…sorry March. 🤭
3. March
March comes with several trending social media holidays.
Let’s see what social media posts you should start creating this month.
March 3: World Wildlife Day #WorldWildlifeDay
With all the devastating consequences of human activity on the environment, dedicating a day to appreciating wildlife is the least we can do.
Plus, businesses get a chance to speak up about their ecological footprint and commit to a greener approach.
Example: Panasonic LUMIX UK
Panasonic LUMIX celebrates this special World Wildlife Day with a great camera that nature aficionados can use to capture the wild at its best.
That’s a pretty cool giveaway, isn’t it?
March 4: National Employee Appreciation Day (First Friday in March) #EmployeeAppreciationDay
Using your social media platforms to honor your employees and thank them for their hard work is a great way to show appreciation.
Grab the opportunity and make the first Friday in March a day to remember for your employees and business partners.
March 4: National Day of Unplugging (First Friday in March) #NationalDayOfUnplugging
The first Friday in March is also National Unplugging Day.
You could use your social media to remind your employees how important it is for them to have a work-life balance and underline the significance of unplugging in terms of mental health.
March 6: National Dentist’s Day #DentistsDay
If you run a healthcare brand, this day is an opportunity to appreciate all the dentists out there.
As you know, dentists aren’t too popular so taking a day to thank them will surely put a smile on their faces.
It can be through a simple thank-you social media post.
March 8: International Women's Day #BeBoldForChange
One of the most important holidays celebrated in March across the world is International Women’s Day on March 8.
This global holiday is to commemorate and celebrate the achievements of women in politics, culture, the economy, etc.
It’s also about celebrating anti-discrimination, equality, and empowerment.
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Example: Absolut Vodka
With a simple post like the one you see above, Absolut Vodka celebrates the achievements, courage, and joy of women around the world.
March 10: Popcorn Lovers’ Day #PopcornLoversDay
A day dedicated to one of the most popular and delicious snacks ever, popcorn.
This one falls under the category of fun and uplifting social media holidays you could use as a starting point for a playful social media strategy.
Organize popcorn quizzes and contests and consider giving away a gift.
March 10: Pack Your Lunch Day #NationalPackYourLunchDay
This fun day encourages people to take their lunch to wherever they’ll be spending the rest of the day.
And who doesn’t like a good meal?
You can put out a post suggesting food they can pack for lunch and a fitting lunch pack to use.
March 17: St. Patrick's Day #StPatricksDay
The feast of Saint Patrick is a huge religious and cultural holiday commemorating the death of the patron saint of Ireland.
According to tradition, people should wear green on that day so make sure to add some bright green to users’ social media feeds on March 17.
For the majority of people, this day involves parades and festivals so being extra festive on that day is highly recommended.
March 19: National Let's Laugh Day #NationalLetsLaughDay
Two days after St. Patrick’s Day, people in the US celebrate National Let’s Laugh Day.
Similar to World Smile Day that’s observed in October, this one is all about laughing and spreading positive vibes, laughter, and enthusiasm.
On a day like this, we suggest that you create uplifting content that'll put a smile on your followers’ faces.
March 20: International Day of Happiness #InternationalDayofHappiness
Following on from National Let's Laugh Day, we’ve got the International Day of Happiness.
If you’re looking for a way to incorporate these two into your social media calendar, we think that a two-day celebration of happiness with motivational and inspirational content is the solution.
March 21: World Poetry Day #WorldPoetryDay
Declared by UNESCO back in 1999, World Poetry Day celebrates poetic expression with the aim of backing up a broad variety of different voices in linguistics.
This day is all about enjoying and sharing poetry as well as discovering poetic voices you didn’t know existed.
Use your social media platforms and imagination to encourage your audience to celebrate linguistic diversity and share poetic words to uplift the spirit.
March 31: Transgender Day of Visibility #TDOV
Another important day, celebrated on the last day of March, is the Transgender Day of Visibility.
This is a special day for the transgender community and their allies and is a great opportunity to raise awareness on the issue, fight against discrimination, and celebrate people’s uniqueness.
Without further ado, we’re moving forward to April.
4. April
April, the fourth month on our list, starts with harmless pranks (you know the kind) and finishes with the International Day of Honesty.
Let’s see what’s in between in this special month of spring.
April 1: April Fools’ Day #AprilFools
Like other days we’ve already covered, April Fools’ Day is a playful one.
It’s the perfect opportunity for small businesses to show that they have a sense of humor and they can make their audience laugh.
On a day like this, make sure to spread positivity and tell some great jokes so everyone has fun.
Example: PayPal
PayPal didn’t hold back their creativity on April Fool’s Day, as they rolled out an invention we all secretly want, and claimed smartphone users can now print money from their phones.
…if only that were possible.
As it turns out, it was a prank.
April 3: Find a Rainbow Day #FindARainbowDay
Still in the positivity spectrum, April 3 is Find a Rainbow Day, which means that you should start putting together some colorful content for your audience.
It can be art created by local artists or you could simply celebrate this day by adding little rainbows to your products.
Either way, interact with your audience and encourage them to find the bright side of life through your content.
April 6: National Walking Day (First Wednesday in April) #NationalWalkingDay
What better way to celebrate a unique day like National Walking Day in the US than with a walk?
Particularly for smaller businesses with local clientele, you could plan a walk in a local park and invite your followers to join.
This way, you’ll get to know them and connect with them on a personal level.
It’ll be like a fun hangout and if you can, throw some snacks in the mix.
April 10: National Siblings Day #NationalSiblingsDay
Siblings, for those of you lucky enough to have them, can become friends for life.
Dedicate this day to siblings both by blood and by choice, and encourage your followers to share their love for them with your brand.
A fun idea would be to run a contest where the best siblings-themed post would win a prize.
April 16: National Stress Awareness Day #StressAwarenessDay
Mental health issues should never be overlooked.
Companies should do their best to bring awareness to mental health issues and also take action to fight stigma.
On National Stress Awareness Day, speak up, raise awareness, and support those who suffer from stress and anxiety.
April 22: Earth Day #EarthDay2023
Earth Day is one of the most important days on this list.
On that day, promote climate education and communicate any green business tactics you might be following to your audience – trust me, they want to know!
Example: Circular&Co.
Circular&Co. celebrated Earth Day by showing how their reusable cup can help people develop a sustainable habit.
That’s something you can do if you have products like that.
April 23: World Book Day #WorldBookDay
World Book Day is an event that’s celebrated annually.
It promotes reading and publishing and celebrates booksellers, publishers, and book lovers.
April 23: National Picnic Day #NationalPicnicDay
Sharing the day with Earth Day is National Picnic Day. So… it’s time for a picnic!
It can be a virtual picnic where you ask followers to join you or a post about picnic recipes and activities ideas.
Your call!
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April 25: World Malaria Day #EndMalariaForGood
This is another opportunity for you to raise awareness about a health cause, namely malaria.
A post recognizing efforts to control malaria on social media would do.
April 26: Denim Day #DenimDay
While Denim Day might sound like a day to rock those cool jeans, that’s far from what it truly is.
It’s a day to raise awareness about all forms of sexual assault and violence.
But of course, there’s no saying creators or actors can’t wear denim jeans for the campaign to drive home your point.
April 30: National Honesty Day #NationalHonestyDay
We started with April Fools and are closing up this month with National Honesty Day.
On the last holiday in April, be honest and transparent with your followers.
Give them a glimpse of your practices and the way your company operates.
Let’s jump right into May.
5. May
Mayday! Mayday!! Mayday!!! 🚁
May is the last month of spring and brings many not-to-be-missed social media holidays.
Let’s get started.
May 1: International Workers’ Day #IntWorkersDay
This month starts strong with International Workers’ Day, also referred to as May Day.
This day should definitely be one of the most important in your social media calendar as it’s a day of commemoration of the labor movement, its struggles, and wins.
May 4: Star Wars Day #StarWarsDay #Maythe4thBeWithYou
Star Wars lovers, come closer. May the 4th is a fantastic day to share cool content relating to this iconic movie franchise.
Even if you’re not in the film industry, fans will be thrilled to see your brand’s take on Star Wars, so go for it!
Example: Hot Merch
A super cool Star Wars merch item sounds like one of the best things you can post on a day like this, just like Hot Merch did.
May the Force be with you as you do so. ⚔️🧔🏼👘
May 5: Cinco de Mayo #CincoDeMayo
A day to remember Mexico’s victory in the Battle of Puebla.
Cinco de Mayo is a celebration that can help you connect with your Mexican audience.
May 6: National Nurses Day #NursesDay
Dedicate May 6 to acknowledge the contributions of nurses to the American healthcare system.
May 8: Mother’s Day #MothersDay (Second Sunday in May)
Observed annually across the world (on different dates depending on the country) Mother’s Day honors motherhood and mothers across the globe.
Example: Jean Patrique
Cookware company Jean Patrique grabbed the opportunity to create Mother’s Day–related content to get their users started with planning gifts for their mothers.
May 16: Love a Tree Day #LoveATreeDay
Trees are a source of life for humanity — they literally give us the oxygen we breathe.
And even though we tend to forget about their vital role, we should do our best to love and protect them.
May 16 presents an opportunity for us to do so through our social media platforms.
May 17: Day Against Homophobia & Transphobia #IDAHOT2023
As we move toward a mindset that respects and celebrates diversity and different sexual orientations, it’s vital that we use our social media platforms to educate others and raise awareness on the matter.
Example: European Commission
The screenshot above, grabbed from the European Commission IG account, is just one example of the type of content you should be posting on the Day Against Homophobia & Transphobia.
May 21: National Bike to Work Day #BTWD
Being active is essential for a healthy lifestyle.
May 21 is National Bike to Work Day in the US, so a post that promotes cycling instead of driving a car to work would be very relevant on that day.
May 24: National Scavenger Hunt Day #NationalScavengerHuntDay
May 24 is National Scavenger Hunt Day, the perfect opportunity for companies to throw digital scavenger hunts and interact with their followers in a playful and enjoyable way.
If you have employees working on-site, you can organize a physical hunt for them and post snippets of the event on your social media profiles.
May 30: National Creativity Day #NationalCreativityDay
We close May with National Creativity Day, a day with a beautiful meaning, especially for creative agencies.
When producing content for May 30, make sure to set your imagination and creativity free and do something you’ve never done before.
June is coming right up.
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6. June
June is Pride month which, as you may know already, means that companies around the world celebrate the LGBTQI+ community in innovative, colorful ways.
This example, from haircare brand Kerastase, is just one of many.
To cut a long story short, you can share fabulous content to honor the achievements of members of the LGBTQI+ community any day of the month.
June 1: Global Parents’ Day #GlobalDayofParents
June begins with an interesting celebration — Parents' Day. It’s a day to celebrate the contribution of parents in child upbringing and tell them ‘thank you’ for all their hard work.
Example: UN Free & Equal
This post from the UN is an example of content you can upload on your social profiles.
June 2: Leave The Office Early Day #LeaveTheOfficeEarlyDay
The 2nd of June is a great occasion for an employee gift.
It's Leave the Office Early Day, which means that your content could be all about promoting work-life balance and urging your employees to enjoy themselves away from the office a little earlier than on other days.
June 4: National Donut Day #DonutDay
On June 4, America celebrates National Donut Day.
Offer a free donut to your customers or simply create colorful content to make your audience’s day.
Example: Dunkin’
As expected, Dunkin’ celebrated National Donut Day by offering a free donut with any beverage purchase.
We could totally see that coming!
June 8: World Oceans Day #WorldOceansDay
On World Oceans Day, remember to remind your audience of the oceans’ vital role in the environment and the continuation of all life on this planet.
Show that your brand is conscious of the matter and actively engages with solutions.
Author’s Note: Remember that World Water Day is on March 22.
June 8: Best Friends Day #BestFriendsDay
National Best Friends Day is all about celebrating those people in your life who support you, love you, and make you laugh.
Enter… your friends!
Author’s Note: International Day of Friendship is on July 30.
June 13: International Children’s Day #ChildrensDay
One of the cutest days to celebrate is International Children's Day.
On a day like this, remember those kids who live happily with their families, but also use your social media to open up the discussion around children who have gone through a lot and might need our attention.
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June 14: World Blood Donor Day #GiveBlood
This day is dedicated to donors for their literally life-saving gifts and helps raise awareness of the need to donate blood.
It’s a great cause to support on social media. You never know with whom it might resonate, prompting them to become donors.
June 19: Juneteenth #Juneteenth
Juneteenth is a day in the U.S. that marks the end of slavery.
It's an iconic event for African-Americans and is one worth celebrating.
June 20: First Day of Summer #SummerSolstice #FirstDayOfSummer #SummerBegins
A personal favorite, June 20 officially marks the First Day of Summer.
That definitely needs celebration, right?!
Example: Sephora
Cosmetics company Sephora is very active on social media and has, as expected, created a beautiful Summer Solstice post.
June 20: Father's Day #FathersDay (Third Sunday in June)
On the same day we celebrate summer's arrival, we also say happy Father's Day to all fathers and father figures out there.
Example: Blissy
Blissy is one of the brands that made sure to celebrate fathers with a relevant post.
June 21: World Music Day #WorldMusicDay
Music uplifts us, helps us relax, allows us to express our feelings, and can move us deeply.
Celebrate that beautiful thing that music is with a sound-on social media post.
June 21: National Selfie Day #NationalSelfieDay
Selfies have been popular for quite some time now.
Needless to say that user-generated content (UGC) should be the protagonist on a day like this.
Invite your followers to share their selfies and tag your brand.
June 25: Take Your Dog to Work Day #TakeYourDogToWorkDay
It's no secret that dog owners love spending time with their dogs.
Celebrate Take Your Dog to Work Day with a series of Instagram stories or TikTok videos featuring your employees who couldn't resist and brought their dogs to work.
June 27: National PTSD Awareness Day #NationalPTSDAwarenessDay
National Post-Traumatic Stress Disorder Day, on June 27, is all about educating audiences and supporting people who are affected by the condition.
Bring awareness to PTSD and offer relevant resources your audience can benefit from.
July, here we come!
7. July
It’s the second month of summer and comes with lots of great opportunities to celebrate.
Here we go.
July 4: Independence Day (United States) #thefourth #julyfourth #July4th
We kick off July with one of the biggest holidays in the US.
Drumrolls, please! 🥁
That's Independence Day when the whole nation celebrates the Declaration of Independence signed back in 1776.
Don’t forget to get those fireworks, fairs, picnics, BBQs, and parades posted on social media!
July 7: World Chocolate Day #WorldChocolateDay
Honoring chocolate: the most delicious of all sweets and snacks.
This is a great occasion for organizing a delicious giveaway campaign to thrill your followers.
July 15: Give Something Away Day #GiveSomethingAwayDay
In case you didn’t know, there’s a Give Something Away Day in July.
Needless to say that giveaways are a must on that day. It’s a good time to get creative and offer your audience some special treats.
July 17: World Emoji Day #WorldEmojiDay
Yet another unique celebration in July. Your chance to share the most creative and fun emoji captions.
July 18: National Ice Cream Day #NationalIceCreamDay
Ice cream is one of the most popular treats for people of all ages.
That’s why there’s National Ice Cream Day, when we can all use our social media to share our love for this yummy snack.
July 25: Parents’ Day (US) #ParentsDay
We've already celebrated Children's Day earlier in summer; now it's the parents' turn.
Use this day to acknowledge and celebrate the demanding role of parents.
July 26: Disability Independence Day #DisabilityIndependenceDay
July 26 is quite a significant day; it’s the day of honoring the signing of the Americans with Disabilities Act.
A great idea for a social media post would be to share the work of brilliant artists with disabilities.
July 30: Talk in an Elevator Day #TalkInAnElevatorDay
We spend so much time interacting with people through screens.
That's why a day that prompts us to talk to each other face-to-face can be so important.
Use your social media platforms to tell people how important it is to talk to each other and never miss a chance for authentic human interaction.
Did anyone say August?
8. August
Let’s dive straight into the great celebrations that come with August, the last month of summer.
August 2: National Coloring Book Day #NationalColoringBookDay
We start August with a super-fun national day, National Coloring Book Day.
Share downloadable designs your followers can print and start coloring right away.
When they're done, tell them to share their designs with you and create a special Instagram Stories series in your Highlights.
August 8: International Cat Day #InternationalCatDay
International Cat Day is dedicated to all those fabulous, independent, brilliant cats out there.
Example: Dr. Elsey's
Celebrate cats with contests and giveaways that'll make any cat owner want to participate.
August 9: National Book Lovers Day #NationalBookLoversDay
It might seem that we prefer screens over books, but books will always be great friends to humans.
Honour National Book Lovers Day with special events and contests designed particularly for all bookworms out there.
August 10: National Lazy Day #LazyDay
August 10 is a day dedicated to laziness. It’s a day dedicated to hardworking people who are probably tired and need some time off. Like in The Lazy Song by Bruno Mars.
You know, the one that said: Today I just don’t feel like doing anything. I just want to lay in my bed.
This day acknowledges that, so you can probably tell your employees to chill out and take the day off.
…someone somewhere is already calculating how many billable hours will be wasted.
August 12: International Youth Day #YouthDay
International Youth Day was created by the United Nations to bring awareness to cultural and legal matters around youth.
Honor youth with imaginative and fresh content that'll speak to the hearts of young people.
How?
Well … by bringing awareness to the issues they seem to care about the most, such as freedom, diversity, and mental health.
August 13: International Lefthanders Day #LefthandersDay
This day is specially dedicated to celebrating lefthanders. They have a history of being publicly ridiculed, so take time to recognize and raise awareness for their challenges.
August 16: National Tell A Joke Day #NationalTellAJokeDay
The National Tell a Joke Day is a fantastic opportunity to do exactly that.
Use your platforms to share hilarious jokes with your audience and spread positivity and happiness.
August 19: World Photo Day #WorldPhotoDay
August 19 is World Photo Day which means that, on that day, we should all celebrate the role photography has been playing in our lives for all these decades.
Invite your audience to share their best or favorite photographs with you.
August 26: Women’s Equality Day #WomensEqualityDay
Today's societies have come a long way in starting to become more equal for their citizens.
On Women's Equality Day, we commemorate the adoption of the Nineteenth Amendment to the United States Constitution.
We celebrate giving women the right to vote, and we use a day like this to underline the importance of equality.
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August 26: National Dog Day #NationalDogDay #DogDay
Earlier in August, we celebrated National Cat Day.
Now it’s the dogs’ turn.
You're almost obliged to show how much you adore your dog.
We’re getting straight into autumn.
9. September
Curious about what social media holidays September comes with?
Let’s get into it.
September 4: National Wildlife Day #NationalWildlifeDay
September social media holidays begin with this day to raise awareness for endangered wildlife species.
You can create content that highlights the importance of preserving and conserving wildlife around the globe.
September 5: International Day Of Charity #InternationalDayOfCharity
Today’s a great opportunity to show your company's generosity and promote any of your charitable activities on social media.
September 8: Stand Up To Cancer Day #KissCancerGoodbye (Second Friday in September)
Think of Stand Up To Cancer Day as an opportunity to bring awareness to cancer and support all people who suffer from it, as well as their families.
Use various means to bring awareness to the issue.
For example, you could organize a live talk on Facebook or Instagram.
September 21: International Day Of Peace #PeaceDay
International Day of Peace, also known as World Peace Day, is, as its name suggests, a day dedicated to peace and kindness as well as the absence of war and violence around the world.
The day is promoted by the UN as a way to make countries involved in conflict commit to a 24-hour ceasefire for humanitarian purposes.
September 22: Car-Free Day #CarFreeDay
As you’re getting into the last part of September, there’s Car-Free Day to honor.
A great social media campaign would include posts that feature alternatives to cars and checklists with fun things to do in your area.
September 22: Fall Begins #FirstDayOfFall #1stDayOfFall
While celebrating Car-Free Day, we shouldn’t forget that September 22 also marks the official first day of fall.
Create fall-related content to pay homage to the season’s beautiful, heartwarming colors.
September 27: World Tourism Day #WTD2023
Celebrate tourism and traveling on September 27 with travel-related content.
Plus, a fabulous idea would be to make your followers share their favorite tourist photos.
October… here we come!
10. October
Like all the months before it, the tenth month in our list is full of interesting social media holidays we can use as an excuse for our cool and relevant social media posts.
October 1: National Coffee Day #NationalCoffeeDay #InternationalCoffeeDay
Coffee lovers, did you know there’s a day to celebrate your favorite beverage?
Well, you’ll be thrilled to know that October starts with National Coffee Day.
Make a cup of coffee and start putting together a video post that'll make everyone want to take a sip.
October 1: World Vegetarian Day #WorldVegetarianDay
On this day, remember to be respectful of other people’s preferences in terms of food and maybe share with them some delicious veggie recipes on social media.
October 2: International Day of Nonviolence #InternationalDayOfNonviolence
On the birthday of Mahatma Gandhi, October 2, the whole world celebrates a day of great significance.
International Day of Nonviolence is dedicated to bringing awareness to nonviolence through education.
October 3: National Techies Day #TechiesDay
This is a good day to celebrate the techies on your team and motivate more students to consider a career in tech.
October 4: National Taco Day #NationalTacoDay
It’s time for all Mexican-food lovers to start enjoying those tacos.
On National Taco Day, we honor Mexican cuisine and particularly its most delicious dish, tacos.
Example: Everything Delish
We bet this Instagram photo by Everything Delish makes you want to grab a taco, right?
October 5: World Teachers’ Day #WorldTeachersDay
Teachers will always be an important part of our success, and on October 5, we celebrate and honor instructors around the world.
This day is a good time to send virtual postcards to instructors who’ve taught and are still training your team.
October 10: World Mental Health Day #WorldMentalHeathDay
Even though mental health issues have been taboo topics for a long time, societies have gradually started acknowledging them and actively trying to bring awareness to mental health.
This day is a not-to-be-missed opportunity for companies to use their voices and honor World Mental Health Day.
October 12: World Sight Day #WorldSightDay (Second Thursday in October)
World Sight Day is celebrated around the world annually, in an attempt to bring attention to blindness and vision impairment.
On this day, don’t forget those members of your audience who have any sort of visual impairment, and try to create content for them to enjoy.
October 17: International Day for the Eradication of Poverty #EndPoverty
The International Day for the Eradication of Poverty is a celebration across the globe.
Companies, countries, individuals, and institutions make the most of the day by underlining poverty issues around the world, acknowledging the difficulties of the impoverished, and trying to address any issue they can.
October 20: World Statistics Day #StatisticsDay
World Statistics Day is celebrated every five years, which means every half-decade, data about our lives is collected for decision-making.
This day appreciates the significance of statistics in our everyday lives.
October 30: Checklist Day #ChecklistDay
We’re almost saying goodbye to October with National Checklist Day.
It’s clear that you need to come up with the most creative and special ideas for a checklist you can share with your social media audience.
October 31: Hallowe'en #Halloween
It’s the last day of October and we’re officially saying goodbye to this month.
This last day marks Hallowe'en, which means that your social media activity needs to get those pumpkins out!
Let’s see what surprises November is going to bring.
11. November
We’ve still got quite a lot to cover, so let’s get straight into November’s social media holidays.
November 1: World Vegan Day #WorldVeganDay
We’re starting strong with World Vegan Day, which should be all about veganism and its benefits for human health as well as the environment.
As we suggested a little further up when we talked about World Vegetarian Day exactly a month ago, you could make this day all-vegan with vegan food recipes or even vegan cosmetics and clothing brands.
November 3: National Sandwich Day #NationalSandwichDay
Vegan or not, there’s a good chance you’ll be down for a good sandwich any day of the year.
However, November 3 in the US is specifically dedicated to sandwiches.
Again, recipes and activities that include making or eating a sandwich are highly recommended.
For extra points for engagement, run a best-sandwich-photo-wins contest.
November 4: National Candy Day #NationalCandyDay
A day after National Sandwich Day is the time to celebrate National Candy Day.
Example: Flora and Vino
Flora and Vino did exactly what the day required; shared a photo of a bowl full of peanut butter balls.
Yum!
November 11: Veterans Day #VeteransDay
Veterans Day is a US celebration commemorating all military veterans who’ve served in the U.S. military.
This event also coincides with Armistice day, which marks the end of World War I.
It’s a time to tell those brave men and women: thank you for your service. 🫡
November 13: World Kindness Day #WKD
Towards the middle of November, we’re all going to celebrate World Kindness Day.
Share a compliment, spread the love, be nice to others, help someone in need, repeat.
November 14: World Diabetes Day #WDD
More people need to be aware of diabetes - the pain, struggles, support, and treatment.
That’s what WDD is all about.
It’s a day to raise awareness for diabetes and how to prevent or cure it.
If you’ve got an employee who has done a good job managing it and they’re willing to share, you can create employee-generated content for this event.
November 16: National Entrepreneurs Day #EntrepreneursDay
How about dedicating November 16 to all those genius entrepreneurs that work hard to make things happen?
Draw attention to entrepreneurship and support an entrepreneur in any way you can.
November 19: International Men’s Day #InternationalMensDay
This social media holiday is a day to celebrate the positive value men add to the world.
Here are some ideas you can implement on Men’s Day:
- Post content celebrating men
- Ask your male employees to create employee-generated content and post it on your social media platforms
- Give them gifts
- Donate to men’s charities
November 23: Thanksgiving Day #Thanksgiving (Fourth Thursday in November)
One of the biggest national holidays in the US, and celebrated by Americans all over the world, Thanksgiving day is about expressing gratitude.
Throw a big Thanksgiving giveaway or simply share a post with a few reasons why you’re thankful.
November 24: Black Friday #BlackFriday (Day after Thanksgiving)
Thanksgiving means, to many people, that Black Friday is right around the corner.
There are simply too many different Black Friday ideas you can take to your social media.
For now, let’s just say that a good discount would do.
Example: Amazon
Giant company Amazon is known for offering some of the best Black Friday deals.
The post you see above is their way of letting their followers know that the deals have started. You can use it as a template.
November 27: Cyber Monday #CyberMonday (Monday after Thanksgiving)
We’re closing out November with Cyber Monday, which follows the weekend after Black Friday.
In one sentence, it’s all about a 24-hour shopping window with online discounts and some more great deals.
December social media holidays are right below.
12. December
You’ve made it to our last month. 🥳
Interested in knowing more about the most popular social media holidays in December?
December 1: World AIDS Day #WAD2023
World AIDS Day is an international day observed on the first day of December.
Our advice would be to use the power of your social media platforms to educate your audience about AIDS, a condition that is the result of the spread of HIV (human immunodeficiency virus).
Also, it's an opportunity to stand by those who live with AIDS, and their families.
December 3: International Day of Persons with Disabilities #IDPWD
International Day of Persons with Disabilities gives everyone the chance to celebrate persons with disabilities, highlight their rights, and also draw attention to the struggles they may suffer.
Example: Intimately
As you can see above, Intimately dedicated a post to promoting the rights of persons with disabilities.
December 4: National Cookie Day #NationalCookieDay
Spend December 4 making cookies to honor National Cookie Day.
It’s a great opportunity for brands and influencers to share lightweight content that'll make their followers smile.
December 7: Hanukkah begins #Hanukkah
December 7 marks the beginning of Hanukkah, also known as the Festival of Lights.
It’s a Jewish celebration that honors the rededication of the Holy Temple in Jerusalem.
How about sharing a Happy Hanukkah on social media?
December 10: Human Rights Day #HumanRightsDay
The 10th of December is dedicated to all humans on the planet.
It’s Human Rights Day.
Let’s spend a day highlighting the importance of owning our own lives and validating our rights as human beings.
December 21: Crossword Puzzle Day #CrosswordPuzzleDay
This special day commemorating the creation of one of the most popular word games can also be part of your social media calendar.
On Crossword Puzzle Day, celebrate the birth of crossword puzzles with a crossword puzzle.
Easy!
December 21: First Day of Winter #WinterSolstice
We might be approaching the end of December but the first day of winter is not until December 21.
On this day, create content to glorify winter and snow.
December 25: Christmas Day #Xmas #Xmasday
Christmas Day is the favorite day of the year for many many people across the planet.
Although you’ve probably started sharing Christmas content earlier in the year, on this day, you’ll need to make sure that your content screams Merry Christmas.
December 31: New Year’s Eve #NYE
The last day of December means one thing.
It’s New Year’s Eve and you need to make festive content to celebrate a year ending and another one commencing soon.
Example: Bath & Body Works
Bath & Body Works created a sparkly post on Instagram to share some extra shine on this last day of the year.
We’ve wrapped up December, but our social media calendar is not yet completed.
Have a look below.
Ready to Start Preparing Your Social Media Calendar for 2023?
We've come a long way, but our social media holidays list is now complete.
In this calendar list we looked at the most popular and special holidays you should be creating content for on your social media accounts.
We’re here to help with anything you may need for your social media marketing strategy.
Feel free to book a demo with us if you want to discuss how to create a killer social media calendar in 2023.
Bonus: 22 More Social Media Holidays
- January 24: Community Manager Appreciation Day #communitymanagerappreciation
- February 2: Groundhog Day #GroundhogDay
- February 13: Super Bowl #SuperBowlLIV
- March 14: Pi Day #piday
- March 17: World Sleep Day #WorldSleepDay
- April 11: National Pet Day #nationalpetday
- April 29: International Dance Day #InternationalDanceDay
- May 30: Memorial Day #MemorialDay
- July 2: World UFO Day #worldufoday
- July 18: Nelson Mandela International Day #mandeladay
- August 15: National Relaxation Day #nationalrelaxationday
- August 19: World Humanitarian Day #WorldHumanitarianDay
- September 4: Labor Day #LaborDay
- September 12: National Video Games Day #nationalvideogamesday
- September 19: Talk Like a Pirate Day #pirateday
- September 30: International Podcast Day #InternationalPodcastDay
- October 14: National Dessert Day #nationaldessertday
- October 15: Global Handwashing Day #GlobalHandwashingDay
- October 24: United Nations Day #UNDay
- November 8: STEM Day #StemDay
- November 12: National Pizza Day #PizzaDay
- November 26: Small Business Saturday #smallbusinesssaturday (Last Saturday in November)
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