The Colorado-based brand provides its customers with chicken that’s been humanely cared for and verified under the American Humane Certified® Farm Program. The poultry producer’s environmental mission is focused on lessening its environmental impacts across the entire supply chain.
Food & Drinks
The Challenge
- Just BARE needed a way to find specific influencer profiles. Because their value proposition was focused on premium poultry that consumers can feel good about eating, they needed to find influencers that shared these values and who has an audience in the key markets where their products are available.
- They wanted to partner with influencers to grow their brand awareness and social proof through organic posting and whitelisted ads. Therefore they were looking for a solution that enabled them to run these collaborations at scale.
- To gain the maximum brand awareness among their target, Just BARE needed to saturate the key markets where its products are available. With a value proposition focused on premium poultry that consumers can feel good about eating, it also was important that Just BARE’s social campaign reached people who shared the values that Just BARE is focused on.
The Solution
Insense provided Just BARE with an easy way to work with influencers. Not only could they source the right influencers that fit their criteria, but they also could form partnerships, acquire the type of content they were looking for, and run whitelisted ads on Facebook and Instagram with Insense’s 1-click Facebook Ads Manager connection.
Just BARE partnered with influencers who fit their precise criteria and could create perfectly executed recipe-style content. Their sponsored Holiday season content showcased influencers working with their family members to create their beloved dish using Just BARE’s products — highlighting the top-notch quality of the company’s poultry.
Through compelling intergenerational cooking stories, the campaign successfully engaged viewers: Compared to typical paid ads, Just BARE’s whitelisted ads resulted in a 2x increase in engagement, a 60% increase in watch time, and a 22% increase in video completion rate.
