Bones Coffee, a family-run business, was founded to bring exciting flavors (such as strawberry cheesecake) into the otherwise boring landscape of coffee companies across the globe.
Food & Drinks
Managed Service
The Challenge
- Bones Coffee struggled to find creators who matched their brand's look and feel, despite testing other influencer platforms such as Grin and #paid.
- The brand didn't have time to conduct research or creative testing for their marketing strategy.
- Also, the brand lacked the manpower to produce the necessary volume of content for their growth goals.
The Solution
Insense provided a Fully Managed Service to Bones Coffee, which resulted in them receiving 54 UGC videos with minimal involvement from their team within three months. The complete hands-off solution included creative strategy and creator management, allowing the Bones Coffee team to focus on running their business while Insense produced ad creatives for them.
The brand was searching for 27+ year-old creators who could perform funny and humorous content and match their brand tone of voice. Thanks to Insense’s vetted creator marketplace, they were able to source nine creators with diverse personalities and remarkable authenticity.
The meticulous research and strategy conducted by Insense were crucial for optimizing creative testing. We delivered 9 video concepts and 18 hook variations based on the latest trends.
