Logan Mayville

Facebook Ads Expert & Consultant

Logan Mayville is a grizzled Facebook Ads veteran with a decade of experience managing paid social campaigns for brands you've definitely seen on Instagram.

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Paid Social Ads

Whitelisting vs. Boosting: Which is Better and Why

A comparison between whitelisting and boosting. Discover which one is better and what the benefits and the potential challenges are.

October 13, 2021

Min

Paid Social Ads

ROAS: What it is, What it Stands for & How to Improve It

Discover everything you need to know about ROAS. What it is, how to calculate it, how to improve it through various ways, and more.

July 30, 2021

Min

Networks

The Key to Understanding Organic vs. Paid Social Media Marketing

Dive deeper into the topic of organic vs. paid social media marketing and how you can utilize both to drive results for your business.

September 27, 2021

Min

Paid Social Ads

A Guide to Instagram Video Ads [Specs, Best Practices & More]

A complete guide to Instagram video ads. Learn how to get started, what the best practices are, the different ad types, their specs, and much more!

August 17, 2021

Min

Paid Social Ads

Struggling With Facebook Ads Since iOS 14? Read This

See how iOS 14 + 14.5 changed the Facebook ads landscape and discover pro tips on how you can optimize your campaigns around these updates.

August 1, 2021

Min