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Identify your organic winners
Influencer campaign analytics for the top of your funnel; reach and views at campaign level, full metrics for every post.
Reach and views for every influencer campaign
Know how many people your creators actually reached without collecting screenshots.
- Reach
- Views
- Engagement rate
- CPE · CPM · CPV
- CSV export
Sort every post by any metric, then amplify winners through partnership ads
See each creator's posts with full metrics, not just campaign totals. Sort by views, reach or engagement and start a direct deal with the creators who delivered.
- Sort by any metric
- Every post, every creator
- Start a new collab
- Amplify with partnership ads
Influencer marketing reporting, connecting organic & paid
Every number on this page is ready to export. Pull a report in seconds instead of stitching screenshots and ad exports together.
Export to CSV
Organic and paid data, campaign or creator level, in one download.
Compare costs
CPE, CPM and CPV for organic. ROAS, ROI and CPA for paid — with content cost included.
Share with your team
Give teammates and stakeholders the same view of what worked.
Know what your creator ads return by campaign and by creator
Connect your Meta Ads Manager to unlock.
See which creators bring ROAS, then rehire them
Ad spend and content cost roll up per creator. Open a profile to see their best ads and re-brief in one click.
- ROAS & ROI per creator
- Hook & hold rate
- Add creators to your roster
- Re-brief in chat
Every partnership ad, with key performance metrics
Above- and below-average ads flagged for you, next to the content they came from.
- ROAS
- Spend
- Purchase value
- CTR · CPA · Impressions
Build your next campaign with ad winners
Save your best-performing creators to a roster and invite them first; a repeat team that already knows your brand.
Influencer analytics FAQ
It's the performance tab for your creator campaigns: organic reach, views and engagement for every post, plus paid results from Meta — reported by campaign and by creator.
Organic: reach, views, engagement rate, CPE, CPM and CPV. Paid on Meta: spend, purchase value, ROAS, ROI, CPA, CTR, impressions, hook rate and hold rate.
Only for paid performance. Organic campaign reporting works without it. Connect your Meta Ads Manager to see ROAS, ROI and CPA by creator.
Yes. Export organic and paid data to CSV and share it with your team.
See who's actually performing
Walk through organic and paid performance with your own campaigns in mind.