Describe the creator persona you need. Meet them in seconds

Describe the creator you need in plain English; "male nurses in the US", "interior designers in Germany/Berlin", "women over 45 who've used a GLP-1" and Insense searches on what's in their content and profile, not just a category tag. You can also add screening questions to your brief so only creators who genuinely qualify can apply. If a niche is thin, our team scouts and onboards creators for it.

Every profile shows audience location and age alongside followers, engagement rate and median views, so you can check a creator's followers are in the market you're selling to before you hire. Add a screening question if you need something the data won't tell you — whether they've bought in your category, or which state they're in.

Three things do most of the work: screening questions, so unqualified creators can't apply in the first place; filters on the Highly Responsive and UGC Expert badges; and inviting specific creators directly instead of opening the brief to everyone. Most brands get 80–100 applications per campaign, and about 90% of them land in the first three days — so you shortlist once, not continuously.

Yes — age range, gender, country and region, plus platform, follower count, engagement rate and median views. City-level targeting isn't available yet, so if you need creators near specific locations, ask for it in a screening question. Creators over 45 and in specialist professions exist on the marketplace but are a smaller, more expensive pool, so budget a little higher for those briefs.

Real people. Our team reviews every applicant's portfolio and social presence by hand before they can see your brief, and we don't accept AI-generated creator profiles or AI-generated content.