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Intuitive creative brief
Go through all your key requirements in a breeze, get better results and minimize edits. In your influencer campaign brief, you can select:
Campaign format: type, objective, platform, price range per campaign, type of influencer partnership
Product details: photo, USPs, description, delivery
Detailed audienCreator requirements: location, category, gender, age, ethnicity, followers, ER, screening questionce and account efficiency data
Creative assets requirements: media type, content type and so on
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Ready-to-use options
You don't need to be an ad creative expert to use our influencer brief templates. Everything a well-made brief should include will conveniently appear by default. To customize your UGC campaigns, select:
Video type: raw footage, ready-to-use ad or both
Content type: testimonial, unboxing, product demo, product review, how-to, custom
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Interactive features
Our brief is intuitive, user-friendly, and quick. It has a simplified flow process design with clear options to select from in every step.
We included pre-made choices that can guide you through every step of the brief
We added helpful hints on each point to facilitate generating briefs and help you launch your campaign faster.
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Ask a screening question
Every detail of the brief has been designed to optimize the campaign's launch process. For this, we added features that allow you to:
Ask a screening question to creators to make sure they are the right fit
Choose from a curated selection of creators
Add reference content
Attach ideal creator lookalikes for your campaign
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Get matched with your perfect creators
We match you with creators who are experts in producing content for the platform selected in your campaign brief (while fitting your desired creator profile). Then, you choose the ones you want to work with.
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How to effectively brief creators
FAQs
Once you've completed the brief our team checks that all required information is provided to ensure smooth and efficient content delivery, then they launch the campaign. You'll start receiving creator applications within 48 hours. Quick briefs mean faster go-live dates.
The template walks you through campaign format, product details, creator requirements, and asset specs. You choose goals, upload product photos, set price ranges, and add reference content. Nothing important gets missed.
Yes. You can filter by country, age, gender, category, follower count, minimum engagement rate, and more.
Adding a single screening question weeds out applicants who are not a perfect fit, e.g. if you only want parents with children aged under 5 you'll be able to match with them easily.
Absolutely. Brands use the same template for UGC, influencer posts, TikTok Shop and Spark Ads, as well as Meta Partnership Ads. Just pick the right objective, and the brief automatically adjusts the prompts.
Yes. Brands that follow the template see fewer edit requests because creators know exactly what footage, hooks, and CTAs are needed from the start.