Who says briefing has to be complicated?

Go through all your key requirements in a breeze, get better results and minimize edits.
In the brief you can select:

• Campaign format: type, objective, platform, price range per campaign, type of influencer partnership;

  

• Product details: photo, USPs, description, delivery;

  

• Creator requirements: location, category, gender, age, ethnicity, followers, ER, screening question;

  

• Creative assets requirements: media type, content type and so on.

  

You don't need to be an ad creative expert to use our platform. Everything a well-made brief should include will conveniently appear by default on the brief.

To customize your UGC campaigns, select:

• Video type: raw footage, ready-to-use ad or both.

  

• Content type: testimonial, unboxing, product demo, product review, how-to, custom;

  

You will also find helpful hints and examples in every stage of the brief.

Our brief is intuitive, user-friendly, and quick. It has a simplified flow process design with clear options to select from in every step.

• We included pre-made choices that can guide you through every step of the brief.

  

• We added helpful hints on each point to facilitate the briefing process and help you launch your campaign faster.

  

Every detail of the brief has been designed to optimize the campaign's launch process. For this, we added features that allow you to:

• Ask a screening question to creators to make sure they are the right fit;

  

• Choose from a curated selection of creators;

  

• Add reference content;

  

• Attach ideal creator lookalikes for your campaign.