YouTube, the leading video-sharing platform, has gone all-in on short-form videos!
What could the reason be? Perhaps a very popular social media platform that got famous through short videos that now capture the attention of more than 1.5 billion people worldwide?
Yeah, we’re talking about TikTok.
YouTube Shorts are the new promising video format—and the company’s answer to TikTok—with more reach than other content since YouTube’s algorithm promotes them more heavily.
What does it mean for brands?
If you haven't already, now is the time to expand your content creation to short-form videos.
We’ll share everything you need to know to create compelling YouTube Shorts.
In this guide, you’ll learn:
- The options for creating YouTube Shorts
- The step-by-step approach for each of the options,
We’ll also provide answers to frequent questions about YouTube Shorts.
Without further ado, let’s get started!
Option #1: Film Your Short Yourself
73% of consumers prefer to watch short-form videos to learn about a product or service, so brands can benefit by leveraging this trend in their marketing strategy.
In this section, we’ll get into the steps for filming and editing videos to turn them into Shorts using either the YouTube video platform or a different app.
Create a short with the YouTube app
You don’t need fancy equipment—a smartphone is enough for starters.
And remember: Shorts are vertical videos!
Before creating your first Short through the YouTube app, there are some best practices to keep in mind:
- Make the first few seconds captivating
- Encourage replayability since YouTube Shorts loop
- Incorporate trending songs
- Use an honest and authentic voice
- Reward users by educating them
With these tips you can create compelling content, so let’s get into the process of filming Shorts:
- Tap the plus (+) icon or the so-called “Create” button on the dashboard. This will open your camera and a range of options for filming your Short.
- Make sure that the mode “Short” is selected.
On this screen, you can:
- Choose the length of the Short by tapping on the “15s” icon to
toggle between 15 and 60 seconds.
- Add a sound.
- Flip the camera from front to back.
- Add special effects like Super 8, Lomo, Fisheye, and others.
- Adjust the recording speed (whether you want it in slow motion
or fast forwarded).
- Set up a timer (for easy hands-free recording).
- Select any eligible YouTube video or Short as the background of
your Short by choosing the “Green Screen” feature.
Once you’re ready, tap and hold the record button.
- When you finish recording your Short, a checkmark icon will appear on the right side of the screen.
Click on it to continue to the next step.
4. Here, you can customize your Short further with:
- Sound: You have access to the YouTube library so you can choose
the sound that fits your Short best
- Text: Add fonts or captions
- Voiceover: Record your voice and adjust the record’s length and
volume or upload an audio file
When you’re done working on the Short, click on the “Next” button in the upper right corner of the screen.
5. On the last screen, add a title and a catchy caption for your Short.
You can also set the Short to public, unlisted, or private, select the type of audience you want to target, and whether the viewers will be allowed to comment on your short or not.
When you’re happy with all the settings, click the “Upload Short” button.
Congrats, your Short is now live!
Create a short with third-party apps
YouTube’s editing tools are nothing to sneeze at, but you may want to use video editing tools with more features that are missing from the built-in option.
Things like auto-generated captions, transitions, and more, so you can make high-quality Shorts that really capture the attention of the audience.
There are quite a few options for filming and editing Shorts, so we’ll share three tools to help you succeed in social media marketing.
Inshot is a video maker that has AI features with several effects, from transitions and filters to music and emojis.
- Very fast editing
- Easy social media sharing
- Limited transitions in the free version
Devices: Available on iOS and Android
Price: Free version with basic features and paid subscriptions to unlock its full capabilities. The Inshot Pro—Lifetime subscription costs $39.99.
CapCut is a video filming and editing software with auto-captions, multi-track editing, and more.
- Easy to use
- Several templates
- Trending filters and effects
- Landscape mode isn’t available
- Background removal isn’t easy
Devices: Available on iOS and Android
Price: Free version with basic features, subscription necessary for more. The One-Year Pro subscription costs $74.99.
- VN Video Editor
Vn is an easy-to-use video editing app with professional features to create high-quality videos.
- Interactive user experience
- No watermark
- Lots of effects and filters
- Sometimes lagging
- Limited sound FX library
Devices: Available on iOS and Android
Price: Freemium model with a free version and paid subscription. VN Pro costs $69.99 per year.
Next, we’ll learn about the option to create Shorts by editing existing videos.
Option #2: Shorten a YouTube Video
Wanting to grab the user's attention quickly and without much hassle?
Pick a juicy part of your longer video and serve it to users in a Short.
Essentially, shortening existing videos is easy, requires less time and effort than filming a new one, and promotes existing content to new audiences.
In this section, we’ll cover making Shorts from your own YouTube videos and other people’s videos.
Create YouTube Shorts from your videos
If we say that you’re only a few clicks away from turning existing videos into YouTube Shorts, will you believe us?
Creating a shorter version of existing videos is seamless since the app provides you with the necessary tools to make it happen in minutes.
Let’s go through the steps together:
- Click on the video you want to make a Short from. Note: This will have to be your own video.
- Underneath the description of the video, you will see several options, such as Like, Dislike, Share, and Create. Click on Create to open a menu.
- Click on the ‘Edit into a Short’ option to start creating a Short from your video.
- You can select up to 60 seconds of your video to turn into a Short. If you select a video clip of fewer than 60 seconds, you can still shoot or import more footage using the Shorts creation tool in the mobile app.
- Press the “Next” button on the bottom of the screen to add creative touches, such as filters.
- Tap upload to upload your Short to YouTube.
There you have it!
Pro Tip: To select the right clip of your existing content, use the video heatmap to find short segments to share.
So, shortening your own YouTube content is easy, but the platform also allows you to create Shorts using content from other users.
Let’s take a look at this process.
Create YouTube Shorts with remixed content
Following the capabilities of other platforms, YouTube introduced the “Remix” feature.
YouTube Remix is a tool that allows influencers to use existing videos from other users, combining them with their own content to create a Short.
This feature is a great opportunity to recycle older content for new audiences.
Before jumping into the step-by-step process of remixing YouTube videos for a Short, we should clarify that this feature isn’t yet available to Android users.
So, the process we’ll share applies only to iOS:
- Click on the video you want to make a remix Short from.
- Underneath the description of the video, you will see several options, such as Like, Dislike, Share, and Remix. Click on Remix to open a menu.
- Click the ‘Cut’ option to start creating a Short from the video.
- In the next screen, select the segment of the video you want to include in your remix. Then, click “Next”.
- After you’ve added another video’s content to the remix, it’s time to create your own.
Note that whatever content you film or add will be added right after the content you’ve chosen to remix (like in the picture below).
Once you’re done filming and changing up your original content, click on the checkmark icon in the bottom right.
- The steps following this one are exactly the same as when you are creating a YouTube Short from scratch (in our Option #1 section).
Now you know how to edit and shorten existing content to create video clips for your YouTube channel, but did you know you can repurpose social media videos into Shorts too?
We’ll show you how in the next section.
Option #3: Repurpose Social Media Videos
While the methods mentioned above are all about filming, editing, and sharing content through the YouTube app, the last way has more to do with repurposing social media videos into Shorts.
Repurposing is the process of slightly adjusting content from other social media platforms and making them a natural fit for a YouTube Short.
Instead of making new content pieces about the same topic for every social media platform, you can make the bare minimum effort to adjust it based on each platform’s best practices.
The good thing about YouTube Shorts is that despite slight differences, they have the same format as Instagram Reels or TikTok videos.
So, short-form videos are easy to share between different platforms.
While this option may seem irrelevant to brands without a video content inventory, repurposing has other benefits.
The greatest benefit is that brands can collaborate with influencers while paying less.
How is that even possible?
Brands can collaborate with Instagram influencers, who are usually more affordable than YouTube influencers.
Collaborating with a nano-influencer (1,000–10,000) on YouTube has an average price of $60–$850.
Quick disclaimer: The average pricing for YouTube influencers could be determined based on long-form videos. That’s why the pricing is much higher than influencers on other platforms.
So, collaborating with influencers from other platforms and then repurposing the content using the built-in editing tools could be a great option for companies of any size.
To identify the best influencers out there, all you have to do is use a collaboration tool. Insense marketplace has more than 35,000 influencers that brands can partner with to create amazing YouTube Shorts.
Since we’ve covered all available options for creating YouTube Shorts, the time to wrap things up has come.
Create Better Content Faster
YouTube Shorts are the platform’s answer to TikTok, and they’re only getting more popular as time goes on.
Why not take advantage of that and get your content out to new audiences in an exciting and easily digestible format?
Try out our platform and see how easy it is to grow on social media with our vetted YouTube, Instagram, and TikTok influencers.
Frequently Asked Questions (FAQs)
If you have any questions about YouTube Shorts, you’re in the right place. Here are the answers.
Can I earn money from my Shorts?
The short answer is yes. In early 2023, Shorts were monetized, meaning influencers qualified for the Partner Program can earn ad revenue from YouTube Shorts.
Shorts influencers will need at least 10 million views over the past 90 days to monetize their content.
How much do YouTube Shorts pay for 1,000 views?
The answer may disappoint you since there is evidence that the YouTube shorts figure is around $0.04 per 1,000 views.
But there isn't any concrete information from YouTube’s side.
We know for sure that when influencers join the Partner Program, they earn 45% of ad revenue from their videos.
Are YouTube Shorts basically TikTok?
Yes, YouTube shorts are basically like TikTok short-form videos tailored to YouTube's systems.
YouTube and TikTok have many similarities, such as the content format, built-in libraries with audio, stickers, and more.
The two platforms do differ in monetization systems and copyright policies, however.
What is the point of YouTube Shorts?
YouTube shorts is an easier way for brands and influencers to create and share content using a smartphone and the built-in camera in the YouTube app.