The 22 Best Marketing Tools for E-Commerce Brands

Daria Gogoleva
Daria Gogoleva
Marketing Lead at Insense

Everyone needs the right tools for the job they’re doing, and e-commerce brands are no exception. There’s a number of reasons that tools are needed by e-commerce brands. Tools can help your brand grow faster, communicate better, take payments and just simply make things easier. If you’re looking for platforms and tools to help with content marketing, email marketing, analytics, automation, social media marketing or SEO, we’ve got you covered! Here are the best tools for e-commerce brands to use in 2021.

The 22 Best E-Commerce Marketing Tools

Here they are in no particular order.

1. Slack

Starting the list off with a bang is Slack which is arguably the most popular tool for internal communication. Slack helps marketing teams run smoothly and communicate well with private messages and channels.

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2. Kissmetrics

Kissmetrics helps teams understand their customer’s behavior. It’s great for e-commerce brands who want to see who their most-engaged users are and which products are performing best.

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3. Ahrefs

If you’re doing any content marketing whatsoever, we hope you’re doing keyword research! Ahrefs is one of the most commonly used tools for keyword research and competitive analysis. Ahrefs is reasonably priced, easy to use and high-quality. It’s a must have for any team looking to do keyword research.

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VBOUT is an adaptive, all-in-one marketing automation platform for small marketing teams. VBOUT lets e-commerce brands integrate their store with the platform so they can monitor all of their shoppers' activities, run automation and track their KPIs. They have product feed synchronization, e-commerce-optimized templates, design components, visual workflow builder, SMS messaging and plenty more features that marketing teams can utilize.

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5. Klaviyo

Here’s a tool for the email and social media marketers out there. Klaviyo helps teams create targeted emails and social media ads. A great feature that Kalviyo has is the ability to automate triggered emails for things like welcome emails and abandoned shopping carts.

6. MailChimp

MailChimp is the go-to email service provider for tons of e-commerce brands. If you’re looking to create triggered emails, post-purchase journeys or just send email blasts, MailChimp is a great platform to use.

7. Google Docs

No list would be complete without Google Docs. Seriously. If your team isn’t using Google Docs to create and collaborate on documents, then what are you using?! Docs is super easy to use and is accessible online and offline. Plus, it’s free. All you need is a Google account.

8. Campaign Monitor

Another email marketing tool to consider is Campaign Monitor which lets users create email campaigns. Campaign Monitor has a host of email templates to choose from and gives you all the tools you need to customize them so they fit your brand.

9. Google Analytics

Google Analytics is commonly used by businesses that want to better understand their customer’s behavior on their website. It lets you track and report on your website traffic. Keeping an eye on things like traffic and what kind of behaviors users are doing on your site will help you improve your existing strategies and product pages.

10. Canva

It’s awesome to support graphic designers, but for e-commerce businesses who are just starting out or don’t have the budget for a designer, Canva can be a great tool.If you need a logo, posters, infographics or anything of that nature, Canva is an awesome, free tool to use.

11. MailCharts

Three words… competitive email analysis. Before successful e-commerce marketing teams create and send emails, they find out what the heck kind of emails their competitors are sending. That’s where MailCharts comes in. It’s an incredible tool for email marketers who want to see exactly what their competitors are sending. MailCharts has what feels like a countless number of welcome journeys, post-purchase journeys, abandoned cart emails and more from relevant brands.


If you’re looking into customer retention strategies, you’re going to want to give a try. is all about helping brands create easy-to-use loyalty programs that will keep your customers coming back.

13. GetResponse

GetReponse is an email marketing campaign management tool that can help brands improve their email designs by the way of easy-to-use templates. 

Something we really value about GetReponse is that their platform is available in 27 different languages. For an international team like ours, that means a lot!

14. Insense

Insense (that’s us!) is a platform for high-quality content creation and amplification of ROAS. We’ve worked with more than 100 DTC and B2C brands and are experts on all things e-commerce. We have a curated community of 35,000+ content creators that you can partner with and get high-performing content from in 5-7 days. If you need content for Instagram, Facebook, YouTube or TikTok, you can rest assured that you can use our platform to find great creators for your brand.        

15. Trello

Trello is one of the best task management tools that exists. Their website lets brands use boards, lists and cards to organize their to-do’s. The layout of Trello is visually pleasing and their features are easy to use. The best part is that their free plan is more than likely good enough for your brand’s needs.

16. Zapier

If you’re looking to automate your workflow by integrating your apps with one another, Zapier is what you need. Zapier moves information between your web apps automatically based on “Zaps” (aka workflows) that you create. More than anything, Zapier is a time saver.

17. AdEspresso

AdEspresso is a one-stop-shop for ad management. Their platform lets you create and manage ad campaigns on Facebook, Instagram and GoogleAds. If you want the convenience of managing your ad campaigns from a single platform, AdEspresso is probably just what you need. 

18. Grammarly

In the world of marketing, there are a lot of little grammatical errors in copy and content that slip through the cracks, even you have an awesome team of writers and editors. Grammarly is clutch for catching those little errors and is super easy to use. You just install a browser extension and let it works its magic. It’s like spell check on steroids.

19. CrazyEgg

Every marketing team should be familiar with heatmaps. CrazyEgg is all about them! Heatmaps help brands determine where users are spending the most time on their site and where no users are going. CrazyEgg also helps brands optimize their calls-to-action.

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20. Google Ads

If you’re looking to advertise your brand, Google is obviously one of the best places to do it. Google Ads shows your advertisements on the Google search results pages. What more could you want?

21. Social Media Ads

When we say “social media ads,” we mean Facebook, Instagram and TikTok in particular. When users scroll through their social media feed, they see ads that are targeted to them. Which platform your ads will perform best on depends on your target audience, but we say they’re all worth a try.

22. SEMRush

Another solid keyword tool is SEMRush, and it actually does more than just keyword research. You can use SEMRush to find the best keywords for your brand, track and analyze competitor websites and marketing strategies, audit how keyword-friendly your website is and more.

That’s All You Need to Know!

There you have it! A plethora of the best marketing tools for e-commerce brands! We hope you’ll find the tools we listed to be helpful in your team’s marketing journey this year and beyond.

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Daria Gogoleva

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