There’s so much more you can get for your eCommerce business on TikTok. More sales, more brand awareness, and even increased visibility.
You can do all of these if you understand how to use and benefit from TikTok shoppable ads.
We can help you do that with this blog as you’ll learn:
- What are TikTok shoppable ads
- Types of TikTok shoppable ads
- The main benefits of TikTok shoppable ads for your business
And most importantly, we’ll have answers to common questions you may have about TikTok shoppable ads and how it can boost your eCommerce sales.
Sounds good right?
Let’s get started.
What Are TikTok Shopping Ads?
TikTok shopping ads are commerce features and solutions that make media buying easier on TikTok. They are ad features that help brands to automate their advertising and meet customers at any point of their purchase journey.
They are among the new features of TikTok shopping designed to direct potential buyers to eCommerce platforms without them having to leave the app.
They help brands increase their demands and convert users into sales in a short amount of time.
TikTok shopping ads are for:
- Brands who already have a TikTok shop and want to leverage TikTok for new ad formats.
- Brands who don’t have an eCommerce or TikTok shop but want to benefit from the shopping ads by creating a product catalog.
These ad formats are designed to make shopping more enjoyable for TikTok users and shorten the discovery to purchasing journey for buyers.
If TikTok shopping ads are for you, then how do they work?
It’s simple. TikTok shoppable ads work in three ad formats.
Wanna learn more? Let’s see them in the next section.
3 Types of TikTok Shoppable Ads
These formats of shopping ads can be assessed through the TikTok ads manager.
Video shopping ads
Video Shopping ads allow you to create shoppable in-feed video ads that users find on their For You pages.
Customers who want to purchase products click on the ads and view an in-app landing page that takes their information and redirects them to an eCommerce site where they can purchase them.
It is a combination of collection and dynamic showcase ads that lead to a better shopping experience.
Brands can make product cards that link to their TikTok shop and highlight these cards on their video shoppable ads. These cards include the photo of the product, price, title of the product, and store name.
When a user clicks the Buy Now button on TikTok, they are taken to your landing page where they can learn more about your product and then check out.
Catalog listing ads
Catalog listing ads use the TikTok algorithm to show product images from your catalog to people who need these products based on the kind of content they already consume.
Users discover your products naturally on their For You page and can click them to get to your page.
All you need to get started is to create your product catalog. You can also link your product catalog to your TikTok account.
You don’t have to worry about having a large catalog or creating video assets as they are not required.
LIVE shopping ads
LIVE shopping ads are strategic placements on the For You pages. Users who click on them are taken to a TikTok LIVE shopping stream or event that speaks about the product and inspires them to make purchases.
With LIVE shopping ads, you can boost traffic for your social media page as well as attract buyers to your eCommerce site. This is because the algorithm favors live streams.
You can also partner with creators to organize LIVE shopping events that feature your products.
Now to the question you’re probably asking, why do you need to try out shopping ads? Would they really boost the sales of your eCommerce business?
We can find out in the next section.
Let’s get into the good stuff!
Benefits of Shopping Ads
TikTok shopping ads help brands in five ways:
- Users can purchase without leaving the app: The hashtag #contenttocart explains this benefit. Users can go from shoppable videos to eCommerce carts without having to leave the app. This improves conversion rates as the rate of abandoned carts is reduced.
- There is a faster conversion process from product discovery to purchase: Product links and details to checkout speed up the conversion process for users who may just have discovered the product.
- There is a closer seller-buyer connection: Through authentic TikTok videos and live streams, buyers can interact with sellers and their products, which adds a personal element to online shopping.
- Ads are more entertaining and engaging: The new advertising formats are engaging and tailored to the TikTok-dominated Gen-Z audience that loves enjoyable shopping experiences.
- Organic product discovery: TikTok shoppable ads for businesses trumps the traditional method of advertising branded content. Users discover new products while scrolling through and enjoying their favorite content pages.
You get all these benefits when you use TikTok shoppable ads. How much more would you get when the ad assets are attention-grabbing?
Let’s see how to create those must-watch ad assets.
How to Create Attention-Grabbing Assets for TikTok Ads
Your TikTok ads are only as successful as the number of TikTok users that view them. So, you need to find out the best ways to create assets that people cannot scroll away from. Here are some ways to do that.
Make it look like user-generated content (UGC)
The TikTok audience loves relatable content. Professionally produced content doesn't perform so well on TikTok.
Instead, users prefer content that looks like anyone can make it with little effort—think TikTok UGC. Shot on a phone, with an actual person in front of the camera, talking about relatable and relevant content.
Choose the right audio
Audios are a great way to get attention with your TikTok creatives.
It doesn’t have to be music, although that’s important also.
There are fun audio clips from other TikTokers, popular TV shows, or movies. These can be a great fit for a quirky ad and can quickly grab the attention of your audience.
Don’t forget subtitles and/or text overlays
Using text overlays or subtitles helps you pass your message to the over 69% of users who scroll through video content on mute.
Also, it makes your ad accessible to hearing-impaired users who may constitute a great deal of your audience. Finally, subtitles help people who can’t follow fast videos or speeches to enjoy content.
Get help with creating assets
Finally, getting help with creating just the right kind of content for TikTok ads is a great option for brands that don’t have the time or resources to devote to all of the details above.
Insense can help you find skilled creators to help you fulfill your brand’s content needs with ease.
With over 35k content creators eager to work with brands like yours, Insense transforms TikTok shoppable ads from an intimidating initiative into a streamlined and fun collaboration.
Level Up Your TikTok Marketing
TikTok shopping ads help you scale up your TikTok marketing as we’ve seen above.
Need cool video assets or creators to partner with for live shopping streams?
Insense helps you find and partner with TikTok influencers and content creators. It also has campaign management features to help track campaign success.
Get in touch with over 35K social media creators right now on the Insense platform!
Frequently Asked Questions (FAQs)
How does Shopping Ads work with TikTok Shop?
You don’t need to have a TikTok shop to use Shopping ads. However, the combination of your TikTok shop and TikTok shopping ads provides better conversion results.
If you have a TikTok shop, you don’t need to create a different product catalog. You just need to connect your shopping ads account with your TikTok shop.
What do I need to use Shopping Ads?
To use Shopping ads, you need to set up and sync your product catalog. You can also integrate if you use eCommerce platforms like Shopify, WooCommerce, etc. When this is done, go to the ads manager and create a video using a video template.
Here’s a TikTok step-by-step guide to get started with Shopping ads.