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Founded in 1998 by a French chef living in the UK, Jean-Patrique started as catalog kitchenware and quickly grew an online eComm store with 450+ kitchenware products. In 2019 DCB Lab acquired Jean-Patrique, who was struggling in the modern market due to its very dated business model. Just one year later the brand tripled its monthly turnover, showing massive growth in yearly revenue and fantastic ROAS.
Food & Drinks
- Social Media Manager - Head of Growth Marketing
The Challenge
- For years prior to DCB’s acquisition, Jean-Patrique used to rely on a catalog/mail-order model, creating a loyal base of older consumers but establishing only a limited presence online. After setting up the acquisition funnel for Jean-Patrique, rehauling its business model, and launching digital channels, DCB Labs decided that influencer marketing had to play a major role in the online acquisition strategy in order to attract younger consumers.
- Being a small start-up with a small team, they need to find a way to easily manage their influencer marketing strategy within a short time span.
The Solution
By streamlining the end-to-end campaign management, Insense provided DCB with a platform that was easy for a small team to work with and scale. Through Insense their team of 2 was able to manage 100+ influencers, negotiate pricing and give content feedback in the direct chat, obtain full content copyrights, and automate contractual agreements.
Using Insense’s 1-click whitelisting feature, DCB Lab optimized its social media marketing strategy and enhance the performance of UGC achieving such tangible results as 2.3X ROAS, over 300% quarter-on-quarter revenue growth, and a continuous improvement of the brand KPI’s.
Because Insense is an all-in-one platform, DCB Lab was able to test different types of campaigns from organic posting to whitelisting on Instagram. They repurposed content across these campaigns and assessed the performance and continued to test different content variations to further optimize the performance.
