Tiffany Dean founded Hollywood Hair Bar to solve the gap in hair care products that aid with hair growth. Hair care products from Hollywood Hair Bar use natural ingredients to stimulate natural hair growth. Since launching, hundreds of women, men, and children have been able to improve their hair growth thanks to these amazing beauty products.
Beauty & Care
The Challenge
- To increase sales, they wanted to source high-quality user-generated content (UGC), from specific creators and influencers that matched their target audience, to be used for Creator Licensing, paid ads, and organic posting.
- Since they had a small team of 2, they didn’t have the time to manually find creators, so they wanted to source engaging UGC creatives in a streamlined way.
- It was important that the creators and influencers resonated with their target audience and matched their brand identity -that being African-American women. So they needed a platform that would make it easy to filter to the right profiles.
The Solution
Hollywood Hair Bar found their solution by using Insense’s marketplace. As the platform is designed to easily filter the 20,000K+ UGC creators and micro-influencers by ethnicity, age and gender, it provided the brand with a speedy way to find the specific creator profiles that they were looking for.
Once they identified the right creators and the type of content they wanted to use, they moved to the next step of scaling UGC production. They sourced a variety of UGC videos through Insense which had to have the very gritty and authentic style that they wanted for their campaigns. They had influencer partnerships without posting and whitelisting campaigns using raw + ready-to-use content.
The team that managed the creators on Insense consisted of 2 people managing the sourcing, briefing, communication, and collection of the UGC assets. Once they received the video assets, the team then edited the content in-house but outsourced the media buying service to help speed up the process.
