Article menu

The Challenge

After years of searching for the perfect products to aid with hair growth, it became clear that there was a huge void in the market. To solve this problem, Tiffany Rose founded Hollywood Hair Bar.

Hair care products from Hollywood Hair Bar use natural ingredients to stimulate natural hair growth. Since launching, hundreds of women, men, and children have been able to improve their hair growth thanks to these amazing beauty products. 

To increase sales, they wanted to source high-quality user-generated content (UGC) at scale to be used for Creator Licensing, paid ads, and organic posting. As with most business owners, they didn’t have the time to manually find creators, so they wanted to source UGC creatives in a streamlined way.

Since they have a small team of 2 (1 Influencer manager and 1 media buyer), they also wanted an easy way to find the perfect creator profiles for their brand identity - that being African-American women for Instagram UGC and creator licensing.

The Solution 

Hollywood Hair Bar found their solution with Insense because they could filter the +20,000K creators by ethnicity and gender. Providing them with a speedy way to find the best creator profiles for their campaigns.

By partnering with micro-creators, they discovered a type of content that resonated with their audience and amplified their brand identity. 

Hollywood Hair Bar worked with micro-creators on influencer partnerships without posting, and creator licensing (whitelisting) campaigns with raw + ready-to-use content.

The team managing the creators on Insense consisted of 2 people managing the sourcing, briefing, communication, and collection of the UGC assets. After receiving the video assets, the team then edited the content in-house but outsourced the media buying service to help speed up the process.

The Results

In just 9 months since Hollywood Hair Bar joined Insense, they have:

You can see some of our creators on Hollywood Hair Bar's Instagram and TikTok page below.