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The Challenge

Wholesome Goods are a rapidly growing brand collective with a collective of 7+ direct-to-consumer brands. These brands include Cosy House Collection, Valhalla, and Wholesome Organics. By using Insense they are able to source a volume of creators and UGC for all of their brands.

As their business was growing, Wholesome Goods understood the value and power of creator-licensed ads (Whitelisting) for DTC marketing. They saw it as a way to scale their marketing strategy in a fast and optimized way for maximum ROI.

They were searching for a solution to help them build brand relationships with creators through easy communication so that they can run seamless creator licensing campaigns on Instagram.

They were also searching for a tool to scale UGC production so that they have a continuous source of fresh creatives that can be re-purposed across various channels.

The Solution 

Wholesome Goods joined Insense in July 2020. Since then, they have launched 35 campaigns for creator licensing and on average they publish 16 creator licensed ads per month.

When partnering with creators they source content for posting + creator licensing, and no posting + creator licensing. This content is a variety of raw and ready-to-use assets.

Each brand in the collective has its own target audience. By using Insense, the team of 2 (CEO + operations assistant) are able to easily apply the filters to find creators that are suitable for each individual brand.

Since they joined, Wholesome Goods have been able to test and scale with different types of creators and ad creatives. In addition, audience customization has been tested in numerous ways to see what works best. For example, they tested using their own audience, a mix of their own audience and the creator's audience, and just the creator's audience.

The Results

Since joining Insense in July 2020, Wholesome Goods have:

It’s clear to see from the results that Wholesome Goods have achieved, that scaling creator licensing is a strategy that drives steady and consistent results for brands.

On average, every month they are running ads from 21 creator’s pages. During this process, they test and hone in on the ads that are performing the best, which they then scale to drive higher conversions.