- Because BabyQuip is a solution for families while travelling, their service is provided in many countries. So they needed a way to increase brand awareness and thus expand their business in those countries.
- They needed a solution to easily match with TikTok influencers in various countries who are moms and dads and who are travelling/ going on vacation.
Used the Insense filters to easily find TikTok influencers in specific markets (Canada, Australia, Italy, the UK, and the US), as well as # of followers, engagement rate, and median views.
In 1 month, BabyQuip found and onboarded around 25+ TikTok influencers in the kids & parenting niche, with 2k - 200k followers with an 8% engagement rate on average and 1,000+ median views.
The influencers were requested to create fully edited content (relatable 20-90 sec video reviews, testimonials or how-tos about the BabyQuip app) and then post the content to their TikTok feed.