Blissy™ is the best-kept secret of supermodels, hair stylists, beauty experts, and dermatologists around the world. Blissy is America's #1 silk pillowcase, sleep mask, and bedding brand. With over 14,000 5-Star reviews it has become the highest and most rated pillowcase brand online.
Beauty & Care
The Challenge
- Blissy was searching for a platform that would enable them to scale their influencer whitelisting initiative for the 2021 Holiday season. Their goal was to target prospects who had already engaged with their brand six months prior to the campaign’s launch. As this audience was already product aware and had shown signs of interest, whitelisted ads were the best way to reengage that audience through social proof.
- It’s not always easy to find influencers that not only meet your requirements but also want to license their content. So Blissy was looking for a solution to easily find the perfect influencers for their campaign.
The Solution
Through Insense, Blissy’s influencer manager was able to engage with as many influencers as they wanted and customize their brief to the campaign’s specific needs. When briefing the influencers, they requested that they sent raw footage and a final edited version. Also, they provided the influencers with a detailed script through Insense, which included specific hooks, call-outs, and different calls to action.
Blissy worked with 68 Instagram influencers for their 2-month Holiday campaign. They already knew the influencer type they were looking for, it had to be an Instagram female with no less than 5K followers and a 2% engagement rate, whose look and vibe matched their identity.
They allocated 10% of their overall ad budget to whitelisting and used dark posting in their campaigns. The creative assets showed different gift angles. All the influencers promoted their holiday gifts and Blissy was able to have control over the videos and edit them before uploading them to the Facebook Ads manager.
