goPure Beauty is a growing, direct-to-consumer skincare brand committed to helping people live their best confident life.
Beauty & Care
- Creative Strategist
- Influencer Marketing Manager
The Challenge
- As a smaller brand they are always looking to have a substantial supply of content go live from influencer channels and also a substantial supply of UGC content to use across their various marketing channels: websites, social media, emails, and paid ads.
- Optimizing influencer costs was crucial due to the high volume of content needed for multiple campaigns and varying time frames.
The Solution
goPure decided to run product review and influencer gifting campaigns to get a significant amount of content at a minimal cost.
Their team provided a storyline and questions for influencers to address in their 20-30 second videos, such as discussing their outcomes of using the product and highlighting favorite features. For product photos, goPure requested two types: one featuring the influencer with the product and one showcasing the product alone.
In just two months, they collaborated with 160+ influencers, yielding 147 product reviews at no cost. By doing so, goPure effectively scaled their UGC content production and generated a stream of engaging content for their marketing funnel with a single marketer.
