MadeGood® is a brand that produces organic and allergy-friendly snacks. All of their products contain nutrients from vegetable extracts, and their ingredients come from an industry-leading producer of pure, uncontaminated, organic, certified gluten-free oats.
Health & Wellness
- Global Social Media Lead
The Challenge
- Made Good was looking for a user-friendly, fast and effective solution for partnering with influencers. They also wanted to simplify the process of payments to creators and speed up the content lead times.
- The brand was seeking to build brand awareness from seasonal campaigns that targeted specific profiles, including school teachers in both the US and Canada, with an ultimate goal to drive conversions.
The Solution
With a single team member managing their Insense account, they simultaneously handled 5 campaigns and received 300+ applications. This streamlined approach saved them 3 weeks of work compared to their previous process.
Using Insense’s Instagram creator filters, Made Good managed to hire a total of 75 creators who generated posts with an overall engagement rate of 2%. Remarkably, certain posts even achieved an outstanding 5% engagement rate, significantly amplifying their previous engagement rate of 0,40%.
Once they found the creators that resonated most with the brand’s identity, they were able to showcase their product to specific audiences in seasonal campaigns, such as “Back to School”. With just 5 campaigns, they achieved an impressive total reach of 280K.
