About
Maty's Health is a health remedy for babies, children & adults.
Industry
Health & Wellness
Insense Users
- Integrated Marketing Manager - Media Buyer
The Challenge
- Wanted to build new audiences for their new products with paid ads
- Wanted to increase reach and landing page views by combining 50% UGC and 50% branded content
- Required a high volume of ready-to-use UGC content for TikTok Spark Ads
The Solution
Easily found and connected with more than 50 high-quality UGC creators in Kids & Parenting category – moms and dads – by filtering a specific category, checking portfolios and communicating directly in the chat.
Pro Tip:
Created briefs using product demo and testimonial templates, asking creators to produce a ready-to-use video and provide their TikTok account to run paid ads for 15-30 days.
Pro Tip:
Incorporating user-generated content (UGC) into your branded content can lead to a 4x higher click-through rate and a 50% increase in engagement compared to traditional branded content alone
Got over 50 assets with an average price of $220 to distribute on Maty’s social media, and creator ads that drove 70,000 reach and generated views for the brand’s landing page.
Pro Tip:
