Case studies

Increasing reach by combining UGC with branded content


Health & Wellness


12x reach

Increased reach with launching ads from creators accounts

50+ UGC Ads

Produced diverse content for testing with over 50 creators

$0.14 cost-per-lead

Generated the lowest CPL for their landing page, with $0.6 average CPC

Maty's | Insense Case StudyTypes of collaborations

The Challenge

  • Wanted to build new audiences for their new products with paid ads
  • Wanted to increase reach and landing page views by combining 50% UGC and 50% branded content
  • Required a high volume of ready-to-use UGC content for TikTok Spark Ads

The Solution

Easily found and connected with more than 50 high-quality UGC creators in Kids & Parenting category – moms and dads – by filtering a specific category, checking portfolios and communicating directly in the chat.

Pro Tip:  

Created briefs using product demo and testimonial templates, asking creators to produce a ready-to-use video and provide their TikTok account to run paid ads for 15-30 days.

Pro Tip:  
Incorporating user-generated content (UGC) into your branded content can lead to a 4x higher click-through rate and a 50% increase in engagement compared to traditional branded content alone

Got over 50 assets with an average price of $220 to distribute on Maty’s social media, and creator ads that drove 70,000 reach and generated views for the brand’s landing page.

Pro Tip:  
“Insense has proven to be a transformative asset for our user-generated content (UGC) strategy. The platform has significantly enhanced our brand's visibility, expanded our repository of compelling content, and accelerated the effectiveness of our paid media campaigns.”
Jessica Barfield

Jessica Barfield

Integrated Marketing Manager

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