Nurture Life is a healthy food brand that delivers nutritious, ready-to-eat meals, snacks, and smoothies for babies, toddlers, and kids, ideal for parents who seek a practical and healthy way to feed their children.
Health & Wellness
- Creative Director - Media Buyer
The Challenge
- Nurture Life was looking for a place where they could find creators to run ads on Meta in a faster way, and also repurpose some of the existing content on their own social channels. This whole process was taking up too much time for a single team member.
- The brand had already established a strong strategy on Meta, but it required a consistent flow of content to support their creative testing and ultimately scale their ad investments.
- Nurture Life's target audience is busy parents trying to find a healthy food solution for their children. Considering this very specific family profile, the brand needed to optimize the creator’s search to quickly find the perfect creators to showcase their products.
The Solution
Providing creators with a briefing with diverse storylines, hooks, and angles for creative testing, the brand received a large amount of content through more than 22 campaigns successfully launched on the Insense platform.
The turn-around time from briefing to getting content back was significantly reduced to 2 weeks, which represents a huge improvement in efficiency compared to the previous average 2 months waiting period.
Meta Ads campaigns using Insense UGC Content have delivered Nurture Life good metric results, consistently enhancing their CPA while experiencing a significant decrease in CAC.
