- The brand needed to spread the word about NutraChamps, specifically focusing on their Super Green product.
- Also, they were seeking a substantial number of creators who closely matched the wellness-oriented brand's style.
- Even with a dedicated team, communicating with influencers through emails and DMs proved to be a challenging and time-consuming, manual process when the brand needed to scale content creation.
With Insense, NutraChamps launched a total of 6 organic campaigns for Instagram, easily spreading the word about their products. Our streamlined briefs enabled creators to craft reels posts that garnered an impressive 99K views, all under a single campaign.
With the help of Insense Marketplace, the brief filters and the support from our Customer Success Team, they discovered 322 health & wellness creators who aligned perfectly with their brand. This collaboration allowed them to forge authentic connections and cultivate lasting relationships.
The brand significantly enhanced team efficiency and cost-effectiveness by managing creator relationships at scale. With a dedicated team of just 2 in-house social media coordinators overseeing the hiring, content review, and approval process within the platform, they managed to source 4 reels per collab at an average price of USD 370 each.