Particle is a leading direct-to-consumer personal care brand engineered for men.
Beauty & Care
- Marketing Coordinator - Influencer Manager
The Challenge
- Particle for Men was looking for an affordable platform to partner with influencers for whitelisting where there was an integrated feature to streamline the whitelisting process.
- They needed to source high-quality UGC content for ads on Meta with a fast turnaround time.
- The team needed a tool to optimize their influencer discovery where they could find the perfect creators and also manage all their communications with creators in one place.
The Solution
Particle for Men switched from an alternative platform to Insense, saving them $425 per month, and built a roster of high-quality creators that perfectly matched their brand identity to produce content for their ads.
In just one month, they found 21 perfect creators for their campaign and received their content within a 2-week turnaround time.
Ran 11 whitelisted ads in one month that achieved a 1.3-2x ROAS.