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Paysend is a next-generation money transfer software that allows users to send funds 24/7 to 100+ countries.
Business & Finance
The Challenge
- Paysend needed a tool to source high-quality UGC at affordable prices and find reliable creators who can speak in many different languages.
The Solution
They launched just content campaigns to work with creators in 10+ languages including Spanish, English, German, Italian, and French. Through the Insense brief screening questions, they were able to quickly find the right creators to produce the content.
By working with at least 10 creators per month, on a consistent basis, Paysend had the opportunity to test different types of creatives through fresh, humorous, TikTok Styled content. They could test numerous hooks, angles, USPs, and CTAs. And because each asset was ~$100, it was an affordable way to get a steady flow of creative assets.
They achieved a 9% activation rate in Canada through UGC ads. This metric determines how many of the users who signed up during a period ended up reaching the activation point. The higher the user activation rate, the greater the efficiency.
