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Paysend is a next-generation money transfer software that allows users to send funds 24/7 to 100+ countries. By partnering with UGC creators on Insense, they produced fresh, humorous, TikTok-style UGC in over 10 languages, to reach a global audience.
“Insense helps us to find quality creators at competitive prices”
Anastasia Serdiuk, Marketing Manager at Paysend
The Challenge
Paysend needed a tool to source high-quality UGC at affordable prices and find reliable creators who can speak in many different languages.
But, why UGC? Because it drives higher conversions by building social proof through UGC testimonials, product demos, and more.
They used Insense to find creators to produce UGC on a consistent, monthly basis to feed various marketing channels including Facebook, Instagram, TikTok, Google, and email marketing.
The Solution
They launched just content campaigns to work with creators in 10+ languages including Spanish, English, German, Italian, and French. Through the Insense brief screening questions, they were able to quickly find the right creators to produce the content.
By working with at least 10 creators per month, on a consistent basis, Paysend had the opportunity to test different types of creatives through fresh, humorous, TikTok Styled content. They could test numerous hooks, angles, USPs, and CTAs. And because each asset was ~$100, it was an affordable way to get a steady flow of creative assets.
They achieved a 9% activation rate in Canada through UGC ads. This metric determines how many of the users who signed up during a period ended up reaching the activation point. The higher the user activation rate, the greater the efficiency.
