Case studies

Achieved a 9% activation rate for their mobile app through UGC ads in 10+ languages


Business & Finance



Achieved 9% activation rate in Canada through UGC in ads (main mobile app KPI for user engagement)


Partnered with 10+ quality UGC-focused creators per month, speaking 10+ different languages


Spent $100-$150 on average, per asset

Paysend | Insense case studyTypes of collaborations

The Challenge

  • Paysend needed a tool to source high-quality UGC at affordable prices and find reliable creators who can speak in many different languages.

The Solution

They launched just content campaigns to work with creators in 10+ languages including Spanish, English, German, Italian, and French. Through the Insense brief screening questions, they were able to quickly find the right creators to produce the content.

Pro Tip:  
But, why UGC? Because it drives higher conversions by building social proof through UGC testimonials, product demos, and more.

By working with at least 10 creators per month, on a consistent basis, Paysend had the opportunity to test different types of creatives through fresh, humorous, TikTok Styled content. They could test numerous hooks, angles, USPs, and CTAs. And because each asset was ~$100, it was an affordable way to get a steady flow of creative assets.

Pro Tip:  

They achieved a 9% activation rate in Canada through UGC ads. This metric determines how many of the users who signed up during a period ended up reaching the activation point. The higher the user activation rate, the greater the efficiency.

Pro Tip:  
“Insense helps us to find quality creators at competitive prices”
Anastasia Serdiuk

Anastasia Serdiuk

Marketing Manager, Paysend

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