Case studies
Postino

Driving in-restaurant sales in specific locations via influencer posting

Instagram

Food & Drinks

Postino

5 US markets

Sourced and managed influencers across 5 US markets

9 micro-influencers

Collaborated with 9 local micro-influencers for influencer posting

2.5 weeks

Average turn around time to receive content was 2.5 weeks

Postino Wine Cafe | Insense Case StudyTypes of collaborations
About

Postino is an industrial wine café offering unique wines and simply scrumptious food in Phoenix, Tuscon, Dallas, Houston, Atlanta, and more.

Industry

Food & Drinks

Insense Users

- Creative Strategist
- Influencer Marketing Manager

The Challenge

  • Postino Wine Cafe had been working with a few influencers in the past manually, but found difficult to manage the collaborations.
  • Were struggling to find influencers in the cities that their restaurants are located – Phoenix, Tuscon, Dallas, Houston, and Atlanta.
  • Timing was also crucial, it was already Q4 and goals had to be met, so they needed a solution to quickly find and hire the right influencers.

The Solution

Postino Wine Cafe increased both their in-restaurant traffic and Holiday gift card sales via Influencer posting.

Pro Tip:  

Easily filtered and hired Instagram micro-influencers with 16k followers on average and 2% engagement rate in cities the restaurant are located, through Insense.

Pro Tip:  

The influencers were asked to create a 9-15 sec ready-to-use video for posting to Instagram Reels.

Pro Tip:  
"Insense allowed us to source influencers in markets that we had very low awareness in. Through Insense's influencer discovery abilities, we not only found influencers that were market-specific but influencers that met our other criteria in supporting our campaigns"
Colin Reeves

Colin Reeves

Sr. Digital Marketing Manager

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