- Postino Wine Cafe had been working with a few influencers in the past manually, but found difficult to manage the collaborations.
- Were struggling to find influencers in the cities that their restaurants are located – Phoenix, Tuscon, Dallas, Houston, and Atlanta.
- Timing was also crucial, it was already Q4 and goals had to be met, so they needed a solution to quickly find and hire the right influencers.
Postino Wine Cafe increased both their in-restaurant traffic and Holiday gift card sales via Influencer posting.
Easily filtered and hired Instagram micro-influencers with 16k followers on average and 2% engagement rate in cities the restaurant are located, through Insense.
The influencers were asked to create a 9-15 sec ready-to-use video for posting to Instagram Reels.