- Social Fire Media previously used Billo to source UGC for their clients, however, they wanted to find a platform where they could receive higher-quality content at scale.
- Since the agency manages UGC creators and influencers for various clients, they were finding it too time-consuming to manually manage each influencer partnership. So they wanted a solution that centralized the campaigns and communication with creators in one place to improve efficiency.
- They also had a need to acquire content in a cost-effective manner and incorporate it as an additional attractive feature within their services.
The agency was able to successfully launch product seeding campaigns for 6 distinct brands, and run up to 12 campaigns simultaneously, all managed by a small team.
Social Fire Media hired a total of 106 talented creators; they achieved an impressive conversion rate of over 80% from hired to delivered content from their product seeding campaigns.
Several of the hired creators had a genuine affinity for the products and posted the videos produced on their own social channels. The average engagement rate for TikTok posts was 6%.