- Needed to implement a solid strategy to build reach & brand awareness on social media with optimized costs and processes.
- Solawave were looking for creators who genuinely love their products and wanted to create content for product exchange. They then wanted to used some of the best creators for paid media.
- They wanted to build a content library of UGC assets that they could repurpose across social media and their other marketing channels.
Solawave set up a team with an Organic Social Director to manage the Insense platform and later distribute the content internally to be repurposed.
Discovered 200+ UGC creators in only one month, who genuinely loved the product, to work on product seeding campaigns. They received content back from at least 85% of the creators they hired.
They received up to 180 UGC assets at $0 cost in one month, by being able to easily set up product seeding campaigns through Insense. If the creators loved the product and this enthusiasm was clearly shown in their content, Solawave asked them to post the content on their TikTok profile which saw a 5% average engagement rate.