Teddy Blake handbags have been made by hand by some of the most experienced and exceptional Italian artisans since 1958. The brand creates classic Italian products, characterized by high-quality construction, attention to detail, imaginative design, shape and durability.
Teddy Blake first partnered with Insense in early 2019, to connect with new creators, showcase existing brand ambassadors, and to run conversion-focused influencer ads, using Insense’s Facebook integration.
The brand launched two campaigns on Insense; one focused on lifestyle videos featuring stylish women showcasing their Teddy Blake bags in everyday use, and the other focused on multiple lifestyle images. With this approach, Teddy Blake was able to get content that worked great for brand awareness, and also content that worked well for conversion-oriented ads.
One thing Insense helped Teddy Blake do was find and work with creators and influencers who are already fans of the brand. To do this, they used the Insense community and our search tools to find people already posting about the brand. This allowed Teddy Blake to find creators who already had the brand’s products, meaning the brand didn’t need to send out a high-cost product for content creation, and it meant these influencers were authentic brand ambassadors who really cared about the brand.
In addition to existing brand fans, Insense also connected Teddy Blake with a variety of new influencers. We did this by finding creators who were not only a perfect brand fit from an aesthetic perspective, but who also had audiences that aligned with the brand’s target consumer.
In addition to organic content, Teddy Blake leveraged Insense’s capability to run influencer posts as targeted, amplified ads using the influencer’s handle. The brand had influencers create videos showing the products in a cool lifestyle context. Then the brand connected the influencer to the Teddy Blake Facebook Ads Manager with the click of a button, and were then able to run the influencer posts as targeted, amplified ads.
These targeted ads are where Teddy Blake really started to see amazing ROAS. The results speak for themselves:
- Using the influencer content running on the brand handle — and especially using this in retargeting — the brand also saw a strong 2.15X ROAS.
- Using the influencer’s post as an ad running on the influencer’s handle, the brand saw an incredible 12X ROAS.
The brand continues to keep these ads in the mix, and says of Insense: “We have seen very promising results so far and we will continue testing new campaigns for now.”
Insense is a way to connect with top creators, including those who already have a relationship with your brand. You can easily find existing and new brand ambassadors, and create campaigns with them.
Plus, Insense’s Facebook integration, allowing brands to run influencer posts as targeted ads, means brands can use influencer posts to drive strong eCommerce results. Traditionally, influencer marketing has been more valuable for brand awareness, but as the quantifiable results from Teddy Blake show, with the right tactics, influencer marketing can be a powerful eCommerce driver as well.