Thrasio, the BIGGEST eCommerce Aggregator, is reimagining how to make the world’s most-loved products accessible to everyone. So they work with successful Amazon sellers, using a deep understanding of rankings, ratings, and reviews – plus supply chain and marketing smarts – to transform the art and science of commerce.
Lifestyle
- 2x Influencer Marketing Manager
The Challenge
- Thrasio wanted to promote their Amazon products from 25+ brands on TikTok during the 2021 Holiday season. This was a new venture for them. Nevertheless, they saw the potential of tapping into TikTok's GenZ audience, and as part of their strategy, they wanted to source as many TikTok creators as possible.
- You must have seen hashtags like #founditonAmazon right? That’s because Amazon and TikTok have a partnership that Amazon sellers can take advantage of. Thrasio jumped on this opportunity and wanted to test how this new #founditonTikTok trend would perform on their Amazon sales. As Insense’s platform connects brands to thousands of TikTok creators, Thrasio took advantage of the platform in order to take their sales to a whole new level.
The Solution
Because Thrasio wanted to promote their Amazon products to Millennials and GenZ audiences, they used Insense to select ~100 TikTok creators to work with. Each one had more than 5,000 followers and an average of 10,000 views per video.
To achieve their goals, Thrasio needed to source a high volume of UGC from TikTok content creators. Their strategy was; Generate credible and engaging content, expand their reach through the creators’ TikTok accounts, carefully monitor which videos performed better, and run Spark Ads with the best-performing videos.
Each TikTok creator posted approx. 2 videos each. But here’s the important thing: when they would find an organic post that was performing well, they would quickly boost the post through Spark Ads (where it still appears to come from the Creator’s TikTok handle). This strategy resulted in 3 Million views for a total of 25 products which led to a huge sales boost at the end-of-year season.
