This is how Thrasio used Spark Ads to successfully promote their Amazon products which led them to 3 million views for a total of 25 products.
Read more about their success story and how they used Insense below.
Thrasio, the BIGGEST eCommerce Aggregator, wanted to promote their Amazon products from 25+ brands on TikTok during the 2021 Holiday season.
This was a new venture for them. Nevertheless, they saw the potential of tapping into TikTok's GenZ audience, and as part of their strategy, they wanted to source as many TT creators as possible.
Short-video apps, such as TikTok, are ideal for merging shopping with entertainment, and online retailers have started to pick up on that.
You must have seen hashtags like #founditonAmazon right? That’s because Amazon and TikTok have a partnership that Amazon sellers can take advantage of.
Thrasio jumped on this opportunity and wanted to test how this new #founditonTikTok trend would perform on their Amazon sales. As Insense’s platform connects brands to thousands of TikTok creators, Thrasio took advantage of the platform in order to take their sales to a whole new level.
Because Thrasio wanted to promote their Amazon products to Millennials and GenZ audiences, they used Insense to select ~100 TikTok creators to work with.
Each one had more than 5,000 followers and an average of 10,000 views per video.
Secondly, to achieve their goals, Thrasio needed to source a high volume of UGC from TikTok content creators.
And finally, they decided on the following strategy:
- Generate credible and engaging content
- Expand their reach through the creators’ TikTok accounts
- Carefully monitor which videos performed better
- Run Spark Ads with the best-performing videos
Each TikTok creator posted approx. 2 videos each.
But here’s the important thing: when they would find an organic post that was performing well, they would quickly boost the post through Spark Ads (where it still appears to come from the Creators TikTok handle).
This strategy resulted in 3 Million views for a total of 25 products which led to a huge sales boost at the end-of-year season.
How can I do this with a small team?
Thrasio's team was in fact small, they had 3 people managing the campaign.
How much did it cost?
Thrasio spent ~$8,000 for ~200 video assets from ~100 TikTok Creators.
Why did Thrasio use TikTok Creators?
When running campaigns on TikTok, it's more effective to use Creators that have an existing presence on TikTok. Why? Because TikTok Creators already have an audience who are engaged with their content.
If you used a Creator who is successful on Instagram but not. TikTok, then the results wouldn't be nearly as effective. The Creator MUST be influential on the platform that you are intending to use.