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UCA Lingerie is a women-led sustainable lingerie brand that specializes in creating elegant and sophisticated designs for women. Their main goal is to empower women and celebrate femininity.
Fashion & Style
- Creative Strategist
- Influencer Marketing Manager
The Challenge
- UCA Lingerie needed an all-in-one tool to manage their influencer marketing campaigns. Through influencers, they wanted to grow brand awareness and influence purchase decisions through social proof.
- However, the process of recruiting influencers and ensuring prompt posting was time-consuming and challenging, especially as it was being managed manually by a single team member.
The Solution
UCA Lingerie utilized our marketplace to directly invite influencers to their campaign, streamlining the process of selecting suitable collaborators. They targeted nano and micro-influencers from 1k to 82k followers and an engagement rate between 1% and 17% (average 4.5%), who would create Instagram Reels or photos for their feed, which could then be repurposed for organic channels and paid ads.
Their creative brief allowed the influencers to have creative freedom while also offering inspiration on how to showcase the product effectively. As a result, they consistently worked with 50+ creators per month at an average cost of $90 per collaboration, which includes both the posting and the UGC assets
Over the course of 6 months, they’ve worked with 300+ influencers and achieved 3M+ reach as one post went viral.
