Wholesome Goods are a rapidly growing brand collective with 7+ direct-to-consumer brands. These brands include Cosy House Collection, Valhalla, and Wholesome Organics.
Health & Wellness
- Creative Strategist
- Influencer Marketing Manager
- Wholesome Goods were searching for an effective way to advertise consumer goods products to increase sales and also needed to have fresh creatives constantly.
- They needed to source multiple creators that would give them permission to run ads using their handles - which is not exactly a piece of cake - and scale UGC production in a fast and optimized way for maximum ROI.
- They also needed a way to quickly build relationships with creators so that they could run seamless whitelisting campaigns on Instagram and scale UGC their production.
After launching multiple campaigns, they realized that creator licensing gave them a higher ROI when used consistently which is why they scaled the feature and now they publish an average of 16 creator-licensed ads per month.
Each brand in the collective has its own target audience. So by using Insense, the team of 2 (CEO + operations assistant) are able to easily apply the filters to get matched with creators that are suitable for each individual brand.
With Insense, Wholesome Goods have been able to test and scale with different types of creators and ad creatives. In addition, licensed ads were perfect for them to test audience customization in numerous ways to see what works best. For example, they tested using their own audience, a mix of their own audience and the creator's audience, and just the creator's audience.