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Wonderskin is revolutionizing the beauty industry by developing skincare and makeup products that speed up beauty routines while achieving enhanced results.
Beauty & Care
- Creative Strategist
- Influencer Marketing Manager
The Challenge
- To scale the brand's paid social strategy, they wanted to source high volumes of user-generated content to use on Instagram and Facebook - specifically product demos and testimonials.
- With a strict budget and a strategy that required having a constant flow of ad creatives, they needed a simple straightforward process to source that much content in the most cost-efficient way possible.
The Solution
With a team of only 2 people, Wonderskin streamlined their UGC acquisition by partnering with creators on Insense. They understood the importance of working with micro-influencers and building a long-lasting partnership with them, which is why they even re-hired some of the creators up to 3 times.
By partnering with an average of 70 creators per month, they were able to spread awareness through organic posting. In fact, they asked the creators for both raw footage (when there is a clear vision of the video to test) and ready-to-use ads (to help with timing). As a result, they managed to get +100 video assets each month while remaining on their 5k budget.
To further optimize the process, Wonderskin asked most of their creators to send them the content and post it on their pages. With the content provided, Wonderskin repurposed it for whitelisted ads.
