- They needed a solution to source content for creative testing in order to learn what types of ads resonate with their audience.
- Zing Coach wanted to find specific creator profiles that matched their product: male, athletic/ fitness creators, who can speak well on camera and communicate with charisma.
- They wanted to optimize costs while generating a volume of UGC assets by getting modular content from the creators.
Through Insense, they produced 22 assets per month (on average) for creative testing at an average cost of $200 per UGC asset. Through this testing they understood what was the best profile to work with.
By using Insense’s brief category filters + screening question field, they were able to request audition videos from creators. They found that male athletic/ fitness profiles who were charismatic lowered their CPA by 25%, while increasing overall app installs.
Built a roaster of 22 creators to collaborate with for long-term collaborations.