Zing Coach is an interactive mobile app that makes it possible for everyone to benefit from a truly customized workout program, individualized coaching, and immediate feedback.
Sports + Fitness
Creative Strategist
The Challenge
- They needed a solution to source content for creative testing in order to learn what types of ads resonate with their audience.
- Zing Coach wanted to find specific creator profiles that matched their product: male, athletic/ fitness creators, who can speak well on camera and communicate with charisma.
- They wanted to optimize costs while generating a volume of UGC assets by getting modular content from the creators.
The Solution
Through Insense, they produced 22 assets per month (on average) for creative testing at an average cost of $200 per UGC asset. Through this testing they understood what was the best profile to work with.
By using Insense’s brief category filters + screening question field, they were able to request audition videos from creators. They found that male athletic/ fitness profiles who were charismatic lowered their CPA by 25%, while increasing overall app installs.
Built a roaster of 22 creators to collaborate with for long-term collaborations.
