Drive 3X Paid
Social ROAS
even after iOS 14

Here’s How to Get Your Ads Back on Track with Influencer Whitelisting

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The Negative Side Effects of iOS 14 for Paid Social Advertisers

Limited
Targeting

As 90% of IOS users opt out of tracking by third-party apps, Facebook targeting will become much less effective.

Inaccurate
Reporting

You won’t be able to see the conversion data for your campaigns, which will negatively impact your ability to test and improve ads.

Less Effective Optimization

Since conversion data will be largely unavailable, Facebook won’t be able to use that data to find similar users like it has in the past.

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Enhance Your Ad Performance By Whitelisting Your Influencers and Creators

Access New Audiences

By whitelisting your influencers, you can create new audiences from their followers and engagement (including Lookalikes), bypassing targeting iOS 14 restrictions.

Improve ROAS

Adding UGC into your ad creative via whitelisting and having the ad originate from your influencer’s handle will improve your conversions and sales.

Use Advanced Tactics

Whitelisting your influencers allows you to access their content and audience while also using the full power of Ads Manager; not just Boosted Posts.

Whitelist Creators at Scale

Not just a random creator here and there—whitelisting multiple influencers allows you to scale your UGC program without getting disorganized.

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Download Influencer Whitelisting Guide

Get the most out of Influencer Whitelisting feature to improve your ads performance by learning this in-depth exploration.

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