Drive higher views and CTR with TikTok Spark Ads
Spark Ads are the only ad option with a 100% native in-feed format, which is why they typically have higher CTRs and CVRs.
What are TikTok Spark Ads?
Turn top-performing organic content into ads that blend into the authentic nature of the "For You Page".
The best part is, that it allows you to disguise your ads behind the creator's page.
Plus - you can test the performance organically first, before putting more money behind it as an ad!
The benefits of TikTok
Spark Ads
Increase Reach
Quickly turn organic posts into an ad to reach a bigger audience.
More Views
Combine the views from Spark Ads with views on the organic post.
Better Ad Experience
100% native in-feed format to provide users with a better ad experience.
Boost Traffic
Grow your TikTok audience and increase traffic to your page.
Higher Performance
See a lift in performance metrics (e.g. engagement and conversions) from Spark Ads.
Diverse Data
Get data on paid clicks, music clicks, paid likes, paid shares, paid followers + paid profile visits.
How to set up a TikTok Spark Ads campaign on Insense
The TikTok Sparks ads process looks like this; choose "Influencer Partnerships", "TikTok" platform, and the duration you want to run the Spark Ads campaign at the start of the brief page on Insense. Then once you've chosen a creator and they've produced and published the content, you can turn it into a Spark Ad by asking the creator for the code in the Insense chat. Enter the code into your TikTok Ads Manager and it's done!
Here's a step-by-step guide to help you get started.
Tips for effectiveTikTok Spark Ads
- Work with TikTok creators on Insense who understand how to produce content specifically for this platform. By creating content designed for TikTok, your videos will blend into your audience's feed and will be a greater hit compared to videos from a creator specializing in another platform.
- This process allows you to test the performance of your content by posting it organically first, which saves you money and provides greater success. Your videos can be posted to the creator's page or to your brand page - but remember if you turn it into a Spark Ad it will appear much more authentic if it comes from the creator's page!
- Sparks Ads doesn't have a follower threshold, which means you can use content from any size of creator. This is great for brands who like to work with nano and micro-influencers (just like we do!)
Spark Ads are changing the game for marketers as you can now run Ads that are highly authentic and blend seamlessly into the natural TikTok feed. Serving your creator-generated content to your whole ideal TikTok community couldn't be easier! If you would like more information about the Spark Ads feature on Insense or a demo on how to get started, book a 1-2-1 call with a member of our friendly team.
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