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TikTok for Business: Introduction
One of the fastest-growing social media platforms, TikTok, hit a billion active monthly users in 2021. Indeed, it is a massive part of our pop culture. But the most recent addition to TikTok trends, TikTok for Business has marketers awe-inspired!
TikTok for Business has redefined customer engagement. Still in its early days, TikTok for Business is the right decision for your digital marketing strategy.
More and more brands are jumping on the wagon and adopting the future potential of the game-changing platform.
This article will talk about:
- What is TikTok for Business?
- Its benefits
- Some examples of brands using TikTok for Business, to inspire your marketing game!
So, let’s not wait anymore and get started!
What Is TikTok for Business?
TikTok for Business is a go-to, all-in-one marketing solution for businesses to advertise their products and services. It becomes easier for businesses to reach their target audience’s ‘For You’ page.
This standalone platform provides businesses with everything they need to run an entire TikTok ads campaign, including:
- Ads manager
- Budgeting tools
- Tools to reach the desired audiences
- Strategies to make audiences reach your business’s landing page, and more!
How to Get Started with TikTok for Business
TikTok for Business helps businesses optimize their presence without putting in a lot of effort when devising their strategies.
For this, one simply needs to download the app, sign up for the TikTok for Business account, and get started. This TikTok account will feature a central platform with a dedicated e-learning service center.
So, if a TikTok marketing strategy is a part of your business growth in 2022, your digital presence here can have a significant impact on your future growth potential.
Now that we’re all caught up with TikTok for Business, let’s quickly move on to discussing the various benefits businesses can get from using TikTok for Business.
TikTok for Business: Key Benefits
Benefit #1: Untapped Viral Potential
One of the best reasons to rely on TikTok for your business is its advantageous and untapped viral potential.
TikTok content creators are turning into overnight stars on TikTok. Entrepreneurs are immersing themselves in the possible pool of revenues. The endless possibilities TikTok provides for getting viral are blowing the internet!
A budding entrepreneur, Natalie Rogers of Klassy Network went viral across TikTok in 2020 for her famous bodysuits and bralettes.
She managed to put together a six-figure business all through a couple of videos going viral on TikTok. You can exploit the potential for your business as well. With just one video going viral, you can expect to see more site visitors, more subscribers and leads, more conversions, and, of course, more revenue.
For this to be successful, all you need to do to begin with, is use hashtags that pertain to your industry. If you use the right hashtags, the potential for going viral in just one night is rock-solid.
TikTok, being a closed ecosystem, provides you with the ability to drive more traffic and become an automatic lead magnet.
Benefit #2: Boosts B2C Businesses
A multitude of businesses is prime for TikTok as an advertising platform. Ecommerce, physical products, apparel; anything that you are trying to sell to a wider audience is best suited for TikTok.
Aesthetics are the key here. Creating alluring short-form videos with equal aesthetic and visual appeal to consumers is the key to selling your B2C products like hotcakes.
Any business trying to sell directly to customers benefits from TikTok. Chipotle tried out a new TikTok campaign centered on avocados a few years ago. This led to an almost 63% increase in their guacamole sales in the week that followed.
Calvin Klein’s #MyCalvins campaign surely surpassed the brand’s expectations in the first 24 hours. In contrast to many traditional media campaigns, TikTok advertising campaigns sure do have a knack for touching an audience’s heart. Added to that, the most popular songs are guaranteed to increase your B2C revenues as cost-effectively and efficiently as possible.
Benefit #3: Creators + Influencers are at Your Service
TikTok is a hotspot for influencer marketing. As per recent studies, TikTok influencers, such as Charlie, have a whopping 17.96% engagement rate. The figures for influencer marketing on YouTube and Instagram fall well behind, at under 4%!
TikTok users can build their brand and grow by simply roping in influencers who will positively talk about your business. Influencers can post the links to your website and your social media accounts in the caption provided, which motivates millions of people to visit your website and engage and invest in your products and services.
TikTok, through influencer marketing, is directly linked to a massive business opportunity. It is no longer just about making dance trends and mini-makeup tutorials. It is about selling a lifestyle to a wider audience. Influencers can help you streamline your marketing efforts, helping you generate more revenue in the long run.
Benefit #4: Increases Conversions
TikTok is insanely popular among businesses because it can increase your conversion rate in the most effortless way possible. People are usually drawn to the strong appeal of TikTok’s creativity and relatability.
For businesses, this turns out to be a powerful tool for digital marketing, helping them reach a wide audience and increase conversions.
TikTok can help you engagingly showcase your products, which instantly attracts the attention of your audience. You can easily create short-form video content that can emphasize the Unique Selling Points (USPs) of your products. You can even add a clear CTA in the form of TikTok video ads to every video you post.
This encourages audiences to check the products out, visit your website, sign up for updates and actually purchase your products.
The mere presence of CTAs in your TikTok video can increase your conversion rate by as much as 152%.
Benefit #5: Rapid Growth with Trends
Let’s face it, most of the social media trends you’ve been seeing in the past few years originated from TikTok.
TikTok exploded when it first launched and it is still enjoying its infant years. Constant updates are coming the user’s way, allowing businesses to use their power. TikTok has taken over other traditional social media platforms and has revolutionized the way people are entertained.
There is a new wave of creativity flowing around us, helping people get more likes, engage with a community of diverse individuals, and connect with them.
TikTok is still growing. The rapid growth the platform has enjoyed so far helps you show your brand off in a new way. TikTok helps your brand dip its toes into the pool of creativity!
Benefit #6: Centralized Platform Catering to You
When it comes to advertising for businesses, TikTok has a central platform and a dedicated e-learning center where you can learn about the basics of advertising on TikTok.
You can learn how to create a certain video ad format that caters to certain audiences, and you can learn how to set budgets and analyze all the campaign data. TikTok offers businesses five major formats to assist them in their video marketing efforts.
Unlike other social media platforms, whose algorithms keep changing, TikTok takes the frustration out of the equation. TikTok listens to its users and their valued feedback. This majorly helps businesses around the world.
If TikTok receives mainly negative feedback on any update, it will switch back to the version that users preferred.
Benefit #7: High Rate of Engagement
Another great benefit of using TikTok for your business is the massive rate of engagement it brings for your brand to flourish. Users are highly likely to make purchases and engage with your brand because of the sense of community they feel by simply hopping onto this app.
As per a study conducted by Neilsen, as many as 59% of responders stated that they felt a sense of belonging and community when using TikTok. It is probably why it is easier to discover small businesses and engage with their potential customers. This wider audience is consistently engaging on the platform and is willing to make purchases!
Two out of every three users will buy something while surfing TikTok. They are more likely to make purchasing decisions on TikTok compared to other social media platforms. Combined with a high rate of engagement, users on TikTok are more likely to take engaging actions that empower brands and businesses alike. This significantly drives their sales and revenues.
Benefit #8: Drive Local Business Through TikTok
Another great thing about using TikTok for Business is that you can tell people where you are located. Location can be an extremely powerful driver of business and brand awareness. If you have a local store, talk about it in the video and leave the address in the hashtags and captions. This helps people find your store in real life.
You can even create video content that is specific to your locale. This makes the content more relatable to the audience, which drives more business your way. It even influences the TikTok algorithms.
A couple of years ago, Nectar, which started with no followers or customers, went on to open over 100 stores across the United States. All thanks to the power of TikTok for Business, they managed to run out of stock in the first hour in many instances. Local outreach on TikTok through engaging content helped save many small businesses which would have otherwise borne the brunt of COVID-19.
So, the next time you think of making a video, consider displaying your location. It will be a great decision for your small business!
Benefit #9: Engage with a Like-Minded Community
Targeting your audience is a great way to promote your business. However, it is targeting those who share the same interests as yours that sets you apart from your competition. On TikTok, you can do just that! It is a game changer!
TikTok allows you to showcase your brand in a helpful way to a community of like-minded individuals who love investing their time and energy in mission-led brands. You can incorporate educational components to better tap into this avenue.
For instance, if you run a fashion or clothing business, investing in behavioral targeting tactics can actually help you reach a much wider audience. You can tap into your audience's minds by creatively selling them your home-grown label. Help them understand how fast fashion can never satiate their needs. Target their behavior.
Sustainability runs at the core of TikTok. In fact, the wide community TikTok enjoys worships brands that are conscious and mission-focused. TikTok algorithms can help you reach like-minded individuals whose interests you can gauge to grow your business.
Benefit #10: Cost-Efficiency
A limited advertising budget is often a major challenge for small businesses. Finding the right platform to invest in is, therefore, perhaps the most critical decision you’ll have to make.
As per the 2022 survey conducted by Hootsuite, as many as 24% of marketers consider TikTok an effective platform for reaching their advertising and business goals. As compared to the previous year’s figures, there is a whopping 700% increase in marketing efforts on TikTok alone.
TikTok can not only help increase brand awareness with the lowest possible budget, but it can also help you really sell your products and services effectively. You can simply grab your phone and get started by recording a video. All the editing and other special effects are built into the platform itself, so it is a no-brainer.
If you are trying to touch a chord with your potential customers entertainingly and humorously, TikTok helps you gain more traction.
3 Examples of Brands that Use TikTok for Business
TikTok recently surpassed a billion active users, becoming one of the most popular social media platforms in the world. The platform has time and again proven itself to be a powerful tool for creatively growing a brand.
There is a massive opportunity for every business to put its creative foot forward and be seen by the target audience. Over a billion people actively using TikTok will definitely generate a lot of conversions, help you engage communities, and bring massive support to your small business.
Here are a few examples of some small businesses that garnered massive audience support, all through TikTok!
1. Vessi
Vessi is an up-and-coming Canadian footwear brand, which managed to reach almost 200,000 followers in the initial months of its launch.
The reason they quickly approached 200,000 followers is because of their interesting TikTok content strategies. Their unique giveaways across TikTok for user-generated content brought them thousands of followers and revenue pretty early on in their social media marketing journey.
2. I Dew Care
I Dew Care is a small ingenious business that owes its success to TikTok. It used the potential of TikTok for Business in the right way. I Dew Care targets millennials and GenZ demographics and sells its products like exfoliating scalp scrubs and other unique products in various innovative ways.
TikTok creators and contributors from I Dew Care have managed to put together a brilliantly successful show, demonstrating the benefits of each product and how to use it safely, in an articulate way.
With over 460k followers on TikTok, the brand sure does manage to let younger audiences know they are much more than just another beauty and skincare brand on TikTok. Through their innovations, they have managed to get their products stocked at various store locations of Ulta Beauty and Target.
3. Contour Cube
From a simple 3D prototype to a successful sell-out, Contour Cube is surely a revolution in its own way. The facial icing product took TikTok by storm, with over 25M views on some videos and a global following of more than 221k.
Their simple 15-second videos have garnered so much traffic on Contour Cube’s official website, overwhelming the owner of the business, Sarah Forrai.
The product’s simplicity and its unique way of using icing to reduce bloating in our faces made an impression on the target audience across the globe. People went crazy with the product, looking to buy every last piece the brand offered.
Embracing TikTok for Business Growth
The official launch of TikTok for Business left the world going crazy! It was no longer just a video-sharing and creating app for young audiences; it is a serious business marketing tool.
Through TikTok, businesses can no longer just drive sales and conversions but also interact and bond with their audiences. Through the engagement provided by the platform’s personal in-feed ads, you can easily grow your business without having prior marketing experience or a huge budget.
For more such amazing, sanity-saving guides to TikTok and other platforms, visit our blog.
Keep creating!
TikTok for Business: FAQs
Q1. What are the benefits of TikTok for small + medium-sized businesses?
For small and medium-scale businesses, TikTok brings various benefits:
- It allows businesses to expand their outreach and engage more and more people, all thanks to its billion-and-counting users.
- It helps businesses increase their brand awareness.
- TikTok for Business boosts revenues and conversions.
- Businesses get the opportunity to gain feedback directly from customers without the hassles of a long communication chain.
Q2. How can TikTok help a business?
TikTok for Business can help small, medium, and large businesses create user-friendly, attractive ads. The ads range from in-feed ads, TopView ads, Branded Effects, Brand Takeover ads, and various Hashtag challenges. TikTok works amazingly for standalone marketing campaigns to target new audiences and increase user engagement creatively.
Q3. Does TikTok offer any tools for businesses?
TikTok provides its users with a centralized platform that caters to businesses globally. In this centralized platform, they can find various guides, tutorials, and other tools to understand analytics, and everything necessary to successfully skyrocket their business.
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