Content Creation Tips for Aspiring Creators in 2021
If you’re wondering what a content creator is or if you’re an aspiring content creator looking for content creation tips, this is the article for you!
First things first. What is a content creator? A content creator is someone that… creates content. That’s it!
Whether it’s on YouTube, Instagram, a blog, etc., content creators make content and share it with the world via the internet. Content creators often get called “influencers” when they reach a certain level of popularity.
Why Do People Become Content Creators?
There are a lot of reasons that people become content creators, but here are some of the main reasons.
1. To Entertain
One of the main reasons that people start creating content is that they want to entertain others.
2. To Educate and Inform
Believe it or not, content can be very educational! Take product reviews for example. They inform people about the quality of a particular product. That’s education.
3. To Inspire
Content can touch people on an emotional level and inspire them to pursue their passions and be who they are. It feels extremely rewarding for content creators when they know they’ve impacted someone in that way.
4. To Convince
There is, of course, a financial aspect to content creation. Content creators often advertise particular goods and services in exchange for money or products.
Content creators who are able to convince their audience to purchase products will likely get the opportunity to advertise for more and more brands.
6 Pro-Tips for Becoming a Top Tier Content Creator
If you want to create high-quality content, you can’t go shooting in the dark. Here are some tips that will help you become a better content creator.
1. Stay Relevant
If you want to consistently create relevant, compelling content, you’ll need to stay up-to-date on everything that’s happening in your industry.
If you’re the first creator in your industry to create a video about a certain topic or piece of news, you’re likely to get a lot of views and be viewed as a trendsetter.
Delivering relevant news to your followers is extremely valuable to them because it helps them stay current on what’s happening in the industries that they care about.
It’s okay to join in on trends, but imagine how great it’ll feel if you’re the one starting them!
2. Research the Competition
Following up on our previous tip, we advise content creators to research what their competitors are doing.
We’re not talking about every once in while checking out your competitor’s profiles. You should keep an eye on every piece of content that your competitors post.
What are they posting about? How often are they posting? What’s their production style and value? Which brands are they collaborating with?
You get the idea. You should be running a straight-up analysis on your competitors!
3. Learn To Truly Understand Your Audience
Let’s say you’re a content creator that makes videos about skincare products and routines. You obviously have followers that care about skincare, but it’s great to figure out what else they care about.
Are they motivated by social justice or animal welfare? Then you should feature some skincare brands and products that donate to social justice organizations and are cruelty-free.
If your audience cares about organic products and really wants to know the ingredients of what they’re buying, you should learn about different ingredients and make a video about how they affect people’s skin.
Don’t assume that you know exactly what your audience wants to see. Don’t be afraid to ask them what they really care about.
4. Keep Practicing and Making Content
It can be easy to get discouraged if you create a piece of content that you think is awesome, but the view count is low. That’s a normal part of the process of becoming an influencer.
Keep making content on a regular basis, and learn from your mistakes so every piece of content that you make will be better than the last.
5. Find Your Own Voice
Whether you’re writing, speaking or taking photos, don’t be afraid to put your own spin on your content.
Even if there’s a particular style of production or way of speaking or writing that’s super popular, you don’t have to fit that exact mold.
There’s nothing original about doing things exactly how other content creators do them. Plus, people will appreciate the originality you bring to the table when you find your voice.
Remember, content creation is an art, not a science. Try out different things that feel genuine to you and see what makes an impact.
6. Do Keyword Research
Keyword research sounds nitty gritty, but it’s not so bad! Plus, it’ll help you keep an eye on what people are searching for.
There are plenty of sites for doing keyword research and you can improve your content and search rankings by using relevant keywords.
Just make sure you don’t go overboard with keywords or create super clickbaity titles.
4 Habits of Very Successful Content Creators
Becoming a successful content creator doesn’t happen randomly. There are some habits you can develop to help increase your chances of success.
Develop the following habits to help you on your journey to becoming an influencer.
1. Researching on a Regular Basis
In the last section, we mentioned the importance of various types of research like keyword research, competitor analysis and industry news.
Here’s how to turn those tips into a habit. You should be doing research on a regular basis. At least once per week, but every day would be best. Research can be time-consuming, but if you do a little bit every day, it’ll make a big impact. Also, it’ll feel pretty cool when someone texts you “what’s up?” and you get to reply “doing competitor analysis. You?”
Try to aim for 15 minutes of research per day and go from there.
2. Creating and Tracking KPIs
In case you’re not familiar with the term, a KPI is a key performance indicator. KPI is a technical phrase that’s basically a metric that you choose to measure how well your content is doing.
Your KPIs could be based around an increase in followers or subscribers, number of likes or shares, amount of organic traffic, etc.
KPIs are helpful for setting goals and measuring how well you’re doing at reaching those goals.
3. Networking at Every Opportunity
Being a content creator isn’t a lonely job, there’s a vast network of content creators, fans and brands that all interact with one another.
Your content will be the driving force for your success, but networking can help you get a lot farther a lot more quickly.
Whether you’re networking with peers, people you can mentor or people you can learn from, networking will help you build lasting relationships that are mutually beneficial and will create opportunities for you.
It’s great to network in person when you get the chance, but social networks (they’re called “networks” for a reason) are a really awesome way to engage with people in your industry. Follow and engage with people that you want to connect with.
4. Creating Content Regularly
We want to stress the importance of creating content on a frequent basis.
How often you should post content depends on your industry, what platforms you’re using, etc., but as a good rule of thumb, it’s best to post content at least once a week.
The more content you make, the better. Just make sure it’s high-quality!
Create Content and Get Rewarded
Becoming a top-notch content creator isn’t easy, but the process is extremely rewarding and enjoyable for creative people.
If you’re creating content for social media platforms, check out our platform when you’re interested in getting brand collaborations.