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TikTok is a super fun platform to use, but it’s good to also look at it as a tool for business. There are some best practices to keep in mind when making TikToks to ensure that your videos stand out.

If you’re a TikTok content creator, read on to see the best marketing tips for TikTok, ways to increase your views and how to optimize your videos.


The 7 Best TikTok Marketing Tips and Best Practices

Here are the best TikTok marketing tips and best practices that you can start using now...

The 7 Best TikTok Marketing Tips and Best Practices

1. Identify and Adapt to Trends

Identifying and adapting to trends is an important part of becoming a successful TikTok content creator. Instead of shooting in the dark, absorb everything that successful TikTokers are posting and then identify the trends

Trends can happen quickly so if you’re really serious about making trendy videos on TikTok, you’ll need to do some research every day. You may need to spend a lot of hours on TikTok until you’re able to identify upcoming trends, but it’ll be worth.

As soon as you spot a new trend, start creating relevant content!


2. Connect With the Right Audience

TikTok has more than 1 billion users which can be hard to fathom, but it’s great news for anyone looking to find an audience that loves their content.

It would be awesome to have a billion followers who love what you do, but more realistically, you’ll need a niche. A niche is like a specialty. Surely you aren’t making TikToks for everyone. You probably have a category or two that your content best fits in to.

For example, if you make TikToks about knitting sweaters for dogs, that’s a niche! Finding and owning your niche will help you connect with the right audience.


3. Collaborate With Brands

It’s pretty shocking when TikTokers don’t know about brand collaborations. They’re an amazing way to get exposure and make money on TikTok.

A brand collaboration is when a brand and a content creator team-up. The brand wants to advertise their product so they use popular content creators to do that! If you’ve ever seen an influencer using or talking about a specific product in one of their TikToks, it was most likely a paid brand collaboration.

Luckily, you don't need to cold outreach to brands in hopes of getting a collab. You can use a platform like Insense (that’s our platform!) to help find brands who want to collaborate with you. The best part is that they want the type of content you already make so you’ll have a lot of creative freedom.


4. Get Inspired by Others and Then Create Your Own Content

A great way to get the creative juices flowing is to absorb a lot of content that other TikTokkers are posting. Get inspired by your peers and then create your own content.

When you’re starting out, don’t be afraid to make videos that are simple and genuine. Adding effects and more complex production will come with time, but the most important thing is that the content itself is high quality.


5. Tell a Story and Show Who You Are

You’re a unique individual and that’s your special offering to the TikTok community. We recommend making funny, trendy content, but we also encourage being genuine and deep.

Let your content tell the story of who you are. People will be attracted to the genuineness of your work.


6. Post Often

Your content must be high quality. That’s non-negotiable, but if you really want to become a successful TikTok influencer, you’ll need to post very regularly too.

It’s a tall order, but your content needs to be high quality and high quantity.

Post regularly. As in at least a few times per week, but more is better. Work your way towards posting good content on a daily basis.


7. Be Authentic Even When You’re Collaborating With Brands

Earlier we mentioned creative freedom while working with brands. We really want to emphasize that you should keep being your authentic self even when you’re working on a brand collaboration.

Your followers will appreciate you sticking to what’s genuine and unique about yourself, and the brand you’re collaborating with will get the kind of content they wanted in the first place. It’s a win-win!

Here are a few examples of authentic TikToks that became super popular and helped both creators and brands:

1. Seasum Leggings

This TikTok started as a quirky, authentic product review and then it went viral, leading to tons of creators getting in on the fun and tons of sales for the brand.

2. L’Oréal Telescopic Mascara

This $11 mascara has amassed a huge following on TikTok. The hashtag #lorealtelescopic has more than 30 million views!

TikTok content creators love talking about this product and L’Oréal has sold a lot of it, all thanks to some genuine TikTok product reviews.


3. Factor Meals

This TikTok is from a brand collaboration that was formed on our platform! The brand loved the content and the TikToker had fun making it. She even got her family in on the fun too!

3 Foolproof Ways To Increase Your TikTok Views

Now that we’ve covered some pro tips for creating TikToks, let’s dive in to some ways you can increase your TikTok view counts…

3 Foolproof Ways To Increase Your TikTok Views

1. Use Hashtags

Hashtags are a must if you want your videos to get noticed. It sounds simple because it is! When you hashtag your videos, they’ll show up when people search for those hashtags.


2. Share on Other Platforms

TikTok is one of the coolest social media platforms, but it’s good to use other platforms too if you’re looking to become an influencer.

TikToks to other social media apps like Instagram, Twitter and Facebook. It’ll help you maximize the number of views you get.


3. Interact With Other TikTokers

A great way to build a community on TikTok and get your videos noticed more is to interact with other people’s videos. The best way is to like and comment on videos. Hopefully, that’ll lead to more people checking out your profile!


By the way, if there’s a TikToker you really like, don’t be afraid to slide into their DM’s to ask about working on a video together. Collaborating with your fellow TikTokkers is a great way to get followers from their audience.

Optimization: 3 Simple Ways To Improve Your Videos on TikTok

A lot of popular TikToks have things in common. Here are a few simple tips to help you optimize your TikToks...

Optimization: 3 Simple Ways To Improve Your Videos on TikTok


1. Use Vertical Videos

On TikTok, vertical videos look a lot better than horizontal ones. That’s why they perform better.


2. Add Captivating Captions

A great caption can be just as enjoyable as the video itself. Make sure you add captions to all of your videos!


3. Use Creative Effects

Once you’ve gotten the hang of creating high-quality TikToks, adding some simple effects like a voice-over or freeze-frame can really spruce them up.

Luckily, TikTok makes it super easy to access creative effects. You can find them on the “record video” page at the bottom-left corner of your screen.

Top 13 TikTok Video Ideas to Gain Followers

Now that we’ve shown you some tips to optimize your TikTok reach, here are some content ideas to implement so you can gain more engagement and followers.


1. Lip Syncing Videos

People on TikTok love lip syncing videos because they’re fun and can be creative and extravagant. Some videos even recreate aspects of the original music video.

Lip syncing isn’t limited to just music, either. Tons of TikTokkers do dialogue reenactments where they mouth the dialogue from a scene from a movie or TV show.

Any kind of lip syncing video can be super fun to do alone or with your friends. Plus, they’re a surefire way to get more views!

2. Makeover Videos

Makeover videos are exactly what they sound like! They show the before and after of someone getting a makeover, whether it’s their hair, makeup, clothes or all of the above!

3. Dance Videos

As every tiktokker knows, dance videos are hugely popular. Whether you’re trying to show your talent or dancing for comedic purposes, it’s a big way to get more followers!

4. Calming and Satisfying Videos

These kinds of videos can show anything that people generally find satisfying or calming. It might be a satisfying video of watching someone paint, or a calming video of someone with a soothing voice speaking.

5. Show Your Day Videos

People on TikTok love to see funny and mind-blowing stuff, but they also like seeing normal, day to day stuff. Believe it or not, your followers will probably appreciate how genuine it is if you post about what you had for breakfast, your errands, your family or anything else from your daily life.

6. Brand Collaboration Videos

Here at Insense, we specialize in brand collaborations. If you’re new to the world of brand collabs, it just means when an influencer partners with a brand to market their product on social media.

On TikTok, this would mean creating a video with a certain product. What’s awesome about collaborating with brands is that you not only get to post interesting content about products, but you get to keep products and get paid!

If you want to learn more about brand collaborations and how to get them (even if you’re a micro-influencer), you can learn more on our site.

7. Social Media Challenge Videos

The ice bucket challenge, the cinnamon challenge and even classics like the harlem shake are all awesome trends to cash in on. Challenges can really blow up on TikTok and there are tons of people searching for videos of them.

Join in on fun challenges that you see, and even try to create your own challenges! You’ll surely get more engagement on your videos.

8. Tutorial Videos

Tutorial videos are an awesome form of content on TikTok. They show a quick tutorial on how to do anything from making a certain pasta dish to how to put on makeup a certain way.

Tutorial videos are often fast-forwarded so they can fit into the TikTok video time limit.

If you have a skill you want to teach other people, post it on TikTok!

9. Workout Videos

These days, working out is super popular, even if you don’t do it at the gym. People get super inspired by the way some influencers look and they want to get fit too. #fitnessgoals

Even if you’re not a huge influencer, people will still appreciate seeing different ways of getting fit and hearing workout tips.

10. Trending Hashtag Videos

Trends are a big aspect of TikTok. Making videos that are a part of an existing trend is a great way to get more engagement and followers. Use the Discover section on TikTok to see what’s trending, and then join in!

A lot of the video types we’ve mentioned will be trending content. Dances, challenges, lip syncing videos, etc.

11. Pet Videos

This one is self-explanatory. I mean… who doesn’t love seeing videos and cute, funny and interesting animals?

If you have any pets, post videos of them!

12. Show Your Talent Videos

Show your talent videos are a great way to show just how unique you are. Your talent might be singing, dancing, cooking or something a lot stranger.

No matter what your talent is, if it’s funny or interesting, you should post it!

13. Live TikTok Videos

A lot of TikTok videos are filmed, edited and then posted, but people love live videos too. Live videos are very genuine, and they give your followers a chance to connect with you.

Going live is great for things like Q&A’s and announcements of any type.

Time To Get Started

If you weren’t ready to start making awesome TikToks before, you are now that you know a host of marketing tips, ways to increase your views and a few key ways to optimize your videos.

When you’re ready to start getting brand collaborations, give our platform a try!