When looking to increase your online brand awareness, research shows the single most effective way to reach consumers is through the use of Instagram and Instagram influencers.
Amongst a vast number of immediate benefits provided by Instagram, like it being cheaper and faster to reach your targeted demographic compared to traditional advertising, it’s reported that the average customer has a greater trust for the ads they see on Instagram compared to other advertising channels. This is why using the right Instagram influencer to pitch your product can lead to more brand awareness and online conversions for your company.
So now that you know that using Instagram influencers is a more cost effective, more trustworthy, and more successful way to advertise, you likely want to know how to actually find the right influencers to reach people in the location your company is selling to.
In this article we’ll explain:
- Why it’s important to use Instagram Influencers by location
- Which platform is recommended to reach Instagram Influencers by location
- Which world famous tool you can use to find Instagram influencers by location
Find instagram influencers by location
Enlisting the use of Instagram influencers by location is essential for any company looking to reach their social media marketing goals. Not only does using an influencer tick the box of reaching clients who are highly likely to have an interest in your product, but it also allows you to focus on the geographical areas that make the most sense for your business to sell to.
For example, a small clothing boutique in Paris will want to target clients in their immediate location. So featuring a product through Instagram influencers based in Paris and its surrounding area is going to be more effective than spending time and money to reach more distant clients in locations like Barcelona or Berlin.
Targeting Instagram influencers in specific locations is going to lead to a better ROI for your marketing spend and will produce more immediate results. This makes knowing how to find the Instagram influencers who can reach people in your targeted locations an absolute must.
Find Influencers by City
One of the most effective ways to find top level influencers according to location is offered by Insense. This platform proactively connects businesses with relevant influencers by city, by state, or by country.
Below you can take a look at their simple, intuitive platform to find influencers and creators by location, amongst other categories:
Once you’ve chosen your target location and audience, the Insense team will then help you craft a brief to send to a highly vetted group of over 8000 elite social media influencers that fit your outreach goals. From there you can expect fast communication from these influencers to start the process of advertising your campaign on their channels.
This added advantage of the Insense support team is that they provide personal attention to compose the right message to help you instantly start working with some of the industry’s top social media influencers. Their platform will also connect you with other content creators such as motion designers, and video producers. It is an incredibly useful combination of services for companies looking to make a big splash on social media.
How do you find Instagram influencers in my area
Being the big daddy of data, Google is able to provide you information on Instagram influencers according to location and interest. While it can give you the results you are looking for and at zero cost, it does take a few steps to get the info you are looking for.
The first thing you’ll do is access your Google browser search settings. Once here you’ll scroll to the area which is marked “Region Settings” and select where you’d like to target your geographical search. After you’ve selected the search results of the countries to target, click “save” and head over to your Google search page.
On the search page you’ll enter the following:
-Type in [Your focused keyword] +[ Your targeted location] + site:instagram.com. For example, [Fashion] + [Paris] + site:instagram.com .
Once you’ve done this, you’ll see the Instagram accounts which correspond to your keywords of interest and be able to see their location. From there you can click through the links to direct message the Instagram influencers that focus on “Fashion” and “Paris” which appeal to your brand.
As mentioned it’s a bit of extra work to find the right influencers for your specific product and then reach out to them, but at the very least you can get your start by using a tool which is already right in front of you.
Summarizing the options to search for Instagram influencers by location
- Google can give you the data, but requires you to do some extra legwork to find, contact, and attract the right influencers to cooperate with you.
- Insense is a comprehensive professional tool that provides thorough support in attracting, directly contacting, and cooperating with the perfect Instagram influencers, as well as helping you to find other relevant marketing professionals.
Whatever you choose, one of the above tools should help your company to find the location-specific influencers you need to increase your company’s online presence, leading to more online followers and more social media success.