As a marketer, it’s almost impossible not to have heard about the huge success of influencer marketing.
This digital marketing strategy has taken the business world by storm in recent years.
And the best part is that it’s cost-effective and any DTC brand out there can benefit from using it.
After all, social media influencers touch on a wide range of topics.
So, you just have to find one who matches your niche.
To better understand how this works and what benefits it brings, keep reading and find out more about lifestyle influencers.
Then, check out our list of top 10 lifestyle influencers you can partner up with to propel your brand forward.
Let’s delve in!
What is a Lifestyle Influencer?
A lifestyle influencer is a social media user with a big follower count who creates engaging content about their everyday life.
This influencer-generated content can include anything from health and wellness tips to skincare routines, makeup tutorials, at-home workouts, hauls, home decor ideas, and travel destinations.
Basically, anything these people do in their daily lives, even their interests and hobbies, can be used as lifestyle content.
The best part is that by sharing their personal life with their followers, lifestyle influencers can engage their audience on a more personal level.
Plus, this makes their user-generated content more relatable and authentic, which is why more and more people follow them.
You can find them on lifestyle blogs, YouTube channels, podcasts, Instagram, TikTok, and Facebook.
At the same time, depending on the topics they focus on, lifestyle influencers can be beauty influencers, fashion influencers, fitness influencers, travel influencers, and more.
For example, Julie Sariñana started out as an unknown personal style blogger from Los Angeles and is now a top fashion influencer with almost 8 million followers on Instagram.
Of course, hers is an exceptional success story.
However, even social media users with only tens of thousands of followers can be lifestyle influencers.
The only condition is to create captivating content and have an engaged audience that follows your recommendations.
In addition, these influencers often partner up with brands to promote various products or services.
But how can this benefit your brand?
Find out next!
What are the Benefits of Working With a Lifestyle Influencer?
First off, influencer marketing, in general, has lots of benefits for DTC brands.
So, regardless of the type of influencer you choose, that collaboration will be a game changer for your marketing strategy.
Now, let’s explore some of the main benefits of working with a lifestyle influencer:
- Increases brand reach and awareness: Lifestyle influencers have tens of thousands of followers.
That means that even a short Instagram reel featuring your product will expose your brand to a huge number of people.
Plus, the more influencers you collaborate with, the bigger the exposure.
- Targets specific demographics: Influencers often connect with specific demographics.
For example, TikTok influencers often attract younger audiences, between the ages of 18 and 24.
So, if you want to target this age group, you know where to look.
Similarly, some lifestyle influencers attract more female followers than male followers or the other way around.
Thus, you can choose your next collaborator based on the gender you want to target.
- Boosts audience engagement: Due to their relatability, lifestyle influencers have very engaged followers.
As such, those followers are more likely to interact with the UGC showcasing your products and engage with your brand’s social media accounts.
According to a 2023 Statista survey, 49% of millennials worldwide consider influencer recommendations more engaging than regular ads.
- Drives conversions and sales: Influencers shape consumer behavior because their followers view their recommendations as being authentic and genuine.
The same survey found that 36% of millennials trust influencer recommendations more than regular ads and 45% would likely buy the recommended product.
Clearly, these major benefits are worth the investment.
But how do you find influencers?
Let’s find out!
How to Find the Right Lifestyle Influencer for Your Brand
The problem is you can’t partner up with just any lifestyle influencer.
Instead, you should find one that best matches your brand and influencer marketing strategy.
Here are some of the selection criteria you should use:
- Audience demographics: Make sure that the influencer’s audience demographics match those of your brand’s target audience.
Specifically, you should check the followers’ location, age, gender, and ethnicity.
- Follower count: If your goal is to expand your brand’s reach and visibility, you should look for lifestyle influencers with a large following.
However, you should use a fake follower checker (e.g. Modash, inBeat) to make sure the influencer’s follower count is real.
- Engagement rate: It doesn’t matter if an influencer has thousands of followers if they don’t interact with their content.
Thus, it’s important to evaluate their engagement rate.
- Content alignment: While lifestyle influencers touch on various topics, they still focus on certain niches.
So, you should make sure their content aligns with your niche.
For example, you shouldn’t ask a travel influencer to promote your beauty brand, because their followers are probably not interested in that.
- Pricing: While some users accept influencer gifting as compensation for their UGC, most influencers charge a certain fee.
As such, you should first make sure you can afford to work with a specific influencer.
Now you know what to watch out for, the question remains: how do you find lifestyle influencers?
Well, the easiest way to do it is to use an influencer marketing tool, like Insense.
Insense is a micro-influencer marketing platform with a large database of influencers to choose from.
But the best part is that Insense’s Creator Marketplace feature lets you narrow down your search by audience demographics, follower count, engagement rate, niche, and price.
So, you’ll find potential collaborators in just a few minutes!
Alternatively, you can search for lifestyle influencers manually, using trending hashtags and social media listening.
However, these strategies are very time-consuming and not very effective.
Plus, you’ll have to vet the influencers you find before working with them, while influencer marketing tools do that for you.
Still not sure where to start?
Just take a look at our list of top lifestyle influencers coming up next.
10 Top Lifestyle Influencers to Contact Right Now
We know how busy you are.
That’s why we took the time to pick some of our favorite lifestyle influencers who you can contact right now for your influencer marketing campaign.
Meet the top 10!
Creator #1: Carlygoddardd
Carly is an American TikTok lifestyle influencer, who shares insights about her daily life on the ranch.
If you check out Carly’s vlogs, you’ll notice lots of healthy and delicious meal prep videos, as well as ootd (outfit of the day) and home inspo videos.
So, she is a perfect choice for food, clothing, and home decor brands.
But that’s not all!
She also shares a lot of content about her motherhood journey, which makes her very relatable to moms.
So, it’s no surprise that her followers are mostly women between the ages of 18 and 34.
Invite to collab: Sign up for free
Creator #2: Chaoswithcamille
This is Camille Wight, a millennial mom and TikTok lifestyle influencer.
Camille loves sharing product reviews for baby products, makeup products, pet products, and other everyday items.
And since she is very candid about her life as a mom in her TikTok videos, she would make a great asset for brands targeting parents.
Due to her relatability, her audience is equally divided between men and women between 35 and 44 years old.
Invite to collab: Sign up for free
Creator #3: Itscristydeleon
Meet Cristina, a Latina lifestyle influencer from Houston with a large following.
Cristina’s TikTok video content showcases many skincare and haircare routines and tutorials, which makes her a top choice for beauty brands.
However, this content creator also shares a lot of Mexican food recipes, which makes her a great fit for food brands as well.
Her followers are men and women between the ages of 25 and 44, so she can help you reach a very diverse audience.
Invite to collab: Sign up for free
Creator #4: michelle.i.am.1
Michelle is a very funny lifestyle influencer from California with a great engagement rate.
We adore Michelle’s TikTok profile because she likes to share lots of ootd videos, as well as granny stand-up videos.
So, she always puts a smile on her followers’ faces, while also showing them how to stay fashionable.
Since her audience is mostly women between the ages of 35 and 44, we would recommend her for partnerships with clothing brands targeting this age group.
Invite to collab: Sign up for free
Creator #5: Wearejustthe3ofus
Susie Bachar is an American, luxury lifestyle Instagram influencer who loves to travel.
What we love most about Susie’s Instagram account is the aesthetic of her content.
All her high-quality posts and reels are bright and colorful and instill sophistication, so she would fit well with a luxury product brand.
Besides being a travel influencer, she’s also a mom who promotes lots of delicious foods and snacks for both kids and parents.
As for her followers, they are mostly women between 25 and 44 years old.
Invite to collab: Sign up for free
Creator #6: Bmarsz
Meet Brittany Marsicek, a Los Angeles-based actor, dancer, and Instagram influencer.
Brittany could as well be a model with her athletic bod and beautiful features.
So, she’s a perfect fit for sports apparel and women’s clothing brands.
Also, her professional-looking photos make her Instagram account very eye-catching.
Her audience is made up of both men and women anywhere between 18 and 44 years old.
Invite to collab: Sign up for free
Creator #7: Maliasmovement
Malia is one of the best Instagram content creators to be inspired by because she showcases disability in a positive light.
If you check out her Instagram account, you’ll see that Malia shares many inspirational posts and reels about living with a disability.
We find this amazing because there are too few influencers talking about this and promoting a positive mindset.
In addition, Malia is also a very popular fashion influencer and beauty influencer.
As for her followers, they are both men and women from the US, between 25 and 54.
Plus, she has an outstanding engagement rate of 34.95%!
Invite to collab: Sign up for free
Creator #8: Ivyoutwest
Meet Ivy, aka Miss Arizona 2023, who is also a mom, wife, and TikTok lifestyle influencer.
This American beauty enjoys creating TikTok videos of her workouts and she also shares fitness tips for moms struggling with baby weight.
At the same time, she has lots of video content featuring practical home cleaning hacks, accompanied by cute and relatable wife hacks.
Given that her followers are equally divided between men and women between the ages of 25 and 44, she can easily promote fitness apparel and equipment, nutritional products, and cleaning products.
Invite to collab: Sign up for free
Creator #9: Lizturra
Here’s another Latina TikTok influencer based in Los Angeles with a passion for fashion and food.
Liz Turra is in love with food and you can easily guess that from the many restaurant reviews she shares on her TikTok account.
So, she would be a good match for food brands.
What’s more, she also enjoys creating get-ready-with-me videos that showcase her hand-picked outfits.
Thus, clothing brands could also benefit from her video content.
You should also know that her followers are women and men between 25 and 34 from the Dominican Republic and Mexico.
Invite to collab: Sign up for free
Creator #10: Nitda.cee
Nitda.cee is one of our favorite fitness, wellness, and fashion influencers on Instagram.
With her beautifully sculpted body and active lifestyle, Nitda.cee is a dream collaborator for any fitness or sports brand.
If you’re not convinced, just take a look at some of her posts showcasing sports drinks.
The beautiful settings combined with her colorful sports apparel make her content very appealing.
Her audience consists mostly of men between the ages of 25 and 44.
Invite to collab: Sign up for free
Start Reaching Out to Lifestyle Influencers Now
As you can see, lifestyle influencers are very diverse, so you’ve got nothing to worry about.
With a bit of research and patience, you can easily find one who’s right for your brand.
However, if you want to speed things up, we can help.
Just book a demo with Insense and learn how to find the right influencers in minutes.
