TikTok is a rapidly growing video sharing platform that is increasingly popular worldwide . This guide will introduce you to this global phenomenon and give you some tips on the best ways to approach TikTok marketing.

What is TikTok?

You must’ve heard about TikTok, a social network for short-form video sharing that is all the rage now. Its growth has been explosive and TikTok is quickly becoming a platform of choice for Gen Z, giving it the fresh and quirky edge over some of its more established competitors. It’s easy to use, has a variety of video editing tools and filters, and inspires a lot of creative content, like dancing and lip-syncing to popular songs, beauty tutorials, cooking demonstrations, or inventive challenges that attract celebrities and popular media personalities. Needless to say, TikTok is the place to be for a brand that is aiming to reach a broader audience.

Why brands should be on TikTok?

TikTok has around 800 million active users worldwide and the number keeps growing. It was one of the most popular free apps downloads in 2019 and TikTok content has an incredible engagement rate. It is also a home for some of the most creative people on social media – your potential advocates and brand ambassadors. Content produced in partnerships with these influencers can bring your marketing game to a whole new level by introducing your brand to an untapped audience in an ingenious way.

Why brands should be on TikTok?

TikTok has around 800 million active users worldwide and the number keeps growing. It was one of the most popular free apps downloads in 2019 and TikTok content has an incredible engagement rate. It is also a home for some of the most creative people on social media – your potential advocates and brand ambassadors. Content produced in partnerships with these influencers can bring your marketing game to a whole new level by introducing your brand to an untapped audience in an ingenious way.

4 Best TikTok Marketing Tips

If you’re used to a more traditional marketing approach, TikTok and its offbeat energy may seem intimidating at first, but with a few basic tips, you’ll be able to implement an effective TikTok marketing strategy and launch a successful campaign in no time. Of course, the best thing to do in the beginning is to…

Consider your audience

Before you jump into a TikTok campaign, carefully think of the audience that you are trying to reach. Will they appreciate a thoughtful and informative video? If you are a socially-minded business, TikTok gives you a perfect platform to get across a serious message in a compact easy-to-digest format.

Or maybe your potential followers are going to value slightly more playful content? TikTok 15 to 60 seconds format is perfect for light-hearted videos that can be entertaining and represent your brand at the same time. Comedic and home-made music videos are among the most-watched types of content on TikTok.

But whichever route you take, make sure that you are going to…

Speak the native language of the platform

It’s important that the content you produce, whether organic or paid, is authentic. TikTok community has developed its own sense of communication style that you need to respect if you want to make sure that your video feels like it belongs there.

For example, TikTok is all about viral trends, so do not be afraid to embrace the existing #hashtag or a popular challenge. Follow the established format, but try to find a creative way to give it a bit of an original spin that involves your product or service.

And if you are not entirely sure what is the latest craze, you can easily catch up with the popular videos and trending hashtags around your geographical location on the platform’s Discovery Page. Take your pick, but don’t forget: you can jump on a popular trend anytime, but…

Engagement is the key

Impersonal ads from a faceless entity are not something a typical TikTok user gets excited about. But if you start having meaningful conversations with your potential customers, leave thoughtful comments on other videos, encourage comments on your posts, ask for feedback, and respond regularly, you can build a whole community around your brand. You may even try to start a challenge or a hashtag of your own and see if it catches on!

Another trick is to post often, reacting to the current events and celebrating special occasions – staying relevant is very important in a landscape that is all about sudden viral breakthroughs and overnight sensations.

Keep interacting with your audience and soon enough you’ll build up your brand presence and credibility. Of course, engaging with the users directly through your brand’s account is not the only way to do it and it might be a good idea to start a…

Partnership with an influencer

If you are targeting a youthful demographic, TikTok is the perfect environment for a fruitful partnership between your brand and an influencer. The marketing campaign on TikTok will normally involve an influencer producing, sharing, or maybe even live streaming videos that promote your brand among their followers.

The trick here is to give the influencer as much creative freedom as possible – scripted traditional ads have no place on TikTok. Creators understand how to get the best response from their audience, so give them a chance to leverage this knowledge and go wild with the platform’s selection of advanced video editing tools and quirky special effects.

Of course, you want the creator who produces content that is relevant to your brand, so that the videos feel authentic to their followers. You won’t get much value trying to encourage a creator to promote something that doesn’t feel like the right match for their personality.

Find the right TikTok content creator for your brand

Whether you are looking for someone to produce original content for your brand’s account or an influencer to partner with, search for the best talent can turn into a major hassle without the right tools. Fortunately, a specialized platform like Insense can be a real gamechanger, saving you time and allowing you to focus on the big picture of your marketing campaign. With Insense you are getting access to a network of over 35,000 proven content creators and influencers who have a keen understanding of the social media marketing landscape and produce user-generated content that will resonate with your audience and improve your conversion rate. Set up a free demo-call, explore the possibilities that the service provides, and proceed to launch a successful campaign on TikTok or any other social media with the help of Insense.