How to Promote Amazon Products on TikTok & Why You Should

Jose Garcia
Jose Garcia
Business Development Manager at Insense

TikTok is one of the fastest-growing marketing platforms in the world.

It has gone beyond being an app for entertainment to a platform that allows business owners and ecommerce brands to grow their businesses

And of course, Amazon sellers aren’t exempt! 

Your product can also be promoted on the app.

But where to begin can be the tricky part for most vendors. 

This guide will show you how to get started. 

More precisely, we will talk about:

  • Why you should use the social platform
  • Steps to promoting on TikTok
  • Best practices to promote your product

Let’s get down to business!

What’s TikTok?

TikTok is a video-sharing app that allows users to create, share, and watch videos. 

Users have a wide range of filters and effects to choose from when creating videos.

It’s like a small-sized version of YouTube.

You know, with the huge database of videos. 

According to TikTok, they’re the leading destination for short-form mobile videos on a mission to inspire creativity and bring joy.

Since it came to the limelight in 2018, it’s got over 3 billion downloads.

That tells you the number of users is constantly growing across a wide range of demographics. 

Let’s look at why you should use TikTok to market your Amazon products. 

Why Use TikTok to Promote Amazon Products?

A simple answer: TikTok levels the playing field for marketers who want more reach, engagement, and sales.

You can use it to drive traffic to your Amazon FBA store. 


Another reason this social media platform can be used to promote your product is because of how popular it’s become in recent years.

Between 2018 and 2021, the number of active users on TikTok went from 689 million to 1 billion

That’s a 45% increase in growth!

Let’s show you some other reasons why you should consider advertising your product on TikTok.

Benefit #1:TikTok has a unique audience

Here’s an interesting stat about their user base:

Over 20% of users in the US are aged 30–39 and over 40% of users are between the ages of 10–29. 

It’s an ideal advertising platform for young audiences – particularly Gen Z and other age groups. 

That means you can market your Amazon store to any audience.

User engagement on the app is also pretty impressive. 

Reports have shown that TikTok users spend an average of 858 minutes every month on the platform.

Simply put, it’s a platform with a high number of users who are actively engaged. 

Benefit #2: It’s able to drive sales

We are pretty sure that’s the kind of information you wanna hear…

and we’re here for it!😃

TikTok can optimize your Amazon advertising strategies to help you sell more products. 

Don’t think so?

Well, you can check out the #TikTokmademebuyit hashtag—a huge collection of videos with over 14 billion views of users showing off products they bought because of the platform.  

It’s the perfect example of how TikTok can help you make sales.

So, how does TikTok do that?

By leveraging how engaged users are on the platform.

The TikTok community is curious, and certain users love to share opinions, testimonials, or reviews on which people can rely.

This type of content is a form of word-of-mouth marketing and because it’s coming from fellow users, is considered genuine by the community.

Benefit #3: Multiple advertising options 

There are different marketing strategies available on the TikTok app that can help you promote your Amazon products. 

On one hand, you can decide to advertise your products on TikTok organically.

This will involve you creating high-quality videos to be viewed on the For You page. 

On the other hand, you can also run paid TikTok ads for your products and there are several ways to do that.

You can decide to use brand takeover, top view ads, or in-feed ads when you sign up to TikTok for business. 

One of the most popular methods is to partner with creators for influencer marketing. 

Depending on the terms of the agreement, the creator can post it on their page and enable spark ads to allow you to boost the post from their TikTok account. 

It’s a combination of organic and paid advertising—something TikTok calls an always-engaged approach.

The results are usually mind-blowing. 

Enough talk about why you should use TikTok; let’s move on to the juicy part. 

Promote Amazon Products on TikTok in 4 Simple Ways

It’s time to get practical! 

In this section, we will show you different ways to successfully run promotions for your Amazon products on TikTok

Now, even though there are different ways to get that done, we’re confident that the steps outlined below will get you the results you want… 

and in the words of Klaus Mikaelson from the Originals:

shall we?
Image Source: Tenor

Way #1: Use Insense to find the best TikTok Creators

Promoting your products on TikTok will look more authentic if it comes from people users trust, such as influencers. 

According to statistics, about 40% of millennials say influencers understand them better than their friends do.

How do you find them?

Drum roll please…using Insense. 

Here’s how to use the platform:

First, head over to our homepage and click on Get Started to gain access to Insense. 

Once you’re in, on the next page you will see Fill out a brief and Find creators buttons as seen in this screenshot below.

head over to our homepage and click on Get Started to gain access to Insense. 

Create a new campaign by selecting the Fill out a brief button.  

You will need to input details about your brand and the campaign that the creator needs to know such as the brand logo, brand name, and website.

Insense's brief

Details about the campaign that should also be on the creative brief include the campaign name, campaign cover, campaign type (influencer partnership or just content), campaign objective, number of influencers you want, and price limit. 

Creative Biref

Next, you want to set the parameters to create your desired creator profile

It’s still on the same page so you basically just have to select what you need. 

Begin by choosing the location your ideal creator should be in.

Begin by choosing the location your ideal creator should be in.

Then, feel free to choose their niche, gender, age, ethnicity, ER (engagement rate), and follower count as seen on the screenshot above.

After creating the profile of your desired creator, decide on the kind of creative asset you want.

Lastly, go through the brief and if everything's the way you want it, you can submit it to get your campaign almost underway.

Another option to find the best TikTok creators to promote your product is to visit our creator marketplace

You can do that by clicking Find creators shown in the image below. 

Dashboard -> creator marketplace. 

This next screenshot is what you will see on your screen: 

Creator Marketplace

It’s what our marketplace looks like. 

There you’ll have access to diverse creators you can partner with.  

Use the different filters as seen in the screenshot to set criteria for the preferred kind of creator you would like to work with.

Way #2: Add calls to action (CTAs) to your TikTok Bio and posts

If you’ve decided to use TikTok to promote your Amazon business, make sure to always add CTAs to your posts and bio. 


It can help you increase conversions. 

As a matter of fact, including CTAs in TikTok videos is reported to increase conversion rates by 152% when compared to posts that didn’t include the next line of action.

You can use it to direct viewers to your product link on Amazon, discount products, or even give them coupon codes.

Most times, your audience is so engulfed in what they’re watching that it doesn't occur to them that there’s the next line of action to take. 

By including CTAs, you get to tell them what comes next and how they can get it done.

This video post from Rachel Meaders is a good example of CTAs being included in a post. 

The content was her showing her audience Amazon products for the bedroom and included a call-to-action on what they should do next. 


TikTok ad example

In this case, it was Links are in my bio.

Bio refers to a webpage that hosts all the links creators can’t include directly in their videos.

This meant users were to visit her profile after watching to get access to links to get the product.  

rachel_meaders tiktok account with link

By clicking the link, they will be redirected to another page where they would see all of the Amazon product listings from her previous videos. 

rachel_meaders amazon page

Adding your Amazon storefront to your bio will be really beneficial to your brand. 

This way, you can use it as a CTA in your content to get people to make purchases directly from your profile. 

Way #3: Use hashtags

Adding hashtags is a great way to optimize the performance of your campaign on TikTok. 

amazon finds hashtag

Using this can make your content go viral and draw attention to your product. 

From the screenshot above, the #AmazonFinds hashtag has garnered over 21 billion views on TikTok. 

Hashtag challenges help you promote your product and get other people to create UGC around it. 

#Amazonmusthave hashtag is another example of a hashtag you can include in your video content.

It has had 8.06 billion views. 

amazon must haves hashtag

Simply put, if you want your content to increase your brand awareness, use hashtags.

Way #4: Accelerate sales with TikTok ads 

You can also run promotional campaigns for your products by using TikTok in-app advertising. 

They have different types of TikTok ads and targeting options to help you get your products seen by potential customers.

Each of them serves different purposes and campaign objectives.

However, we recommend using spark ads to boost Amazon sales. 


They help you leverage organic posts that are doing well

It’s basically you boosting a creator’s post and as such, it will look more authentic to users because it’s an ad coming from their peers

Also, reports show that wherever spark ads have been used in the past, there was an increase in views, engagement, and conversion.  

In other words, it will help your ad campaign perform better.  

Let’s move on!

TikTok Ads Best Practices for Amazon Products

A huge part of promoting your product is also ensuring that you get the results you want every time. 

That means sticking to growth hacks that will contribute to your ultimate success.

So, what do you have to do?

  • Incorporate what’s trending
  • Use the correct TikTok ad 

1. Use viral Amazon trends on TikTok

On the lip-syncing app, there are certain video styles, hashtags, and sounds that are particularly popular and different depending on the industry you’re in. 

It’s good practice to follow those trends so users who enjoyed videos similar to them can view yours too. 

How do you find viral trends to use?

You can search for trending hashtags by selecting Discover on the TikTok app.

The page shows short clips of videos tagged with trending hashtags.

You can either scroll the list or use the search bar at the top of the screen to search for hashtags. 

Some viral Amazon trends you can use include #Amazonmusthaves and #Amazonfinds.

2. Use the right types of ad content

It’s very important that you use the right types of ad content for your promotion.


Well, so your content stands out from the competition and you get to capture people’s attention.

What types of content can you use for your ads?

  • Before & After: This content shows your viewers the transformation that has occurred since a customer started using your product

It gives off a really good vibe to your target audience about how effective your product is and creates a connection with them. 

Before & after videos are ideal for beauty and fashion products.  

  • Reaction: Just like the name, reaction content is a video showing people reacting to something. 

Basically, a creator is reacting to someone using a product.

So the audience goes like: Really? That’s how good this product is?

It leverages the viewer’s emotion as they watch the video.  

  • Reasons Why: It can be 3 Reasons Why or whatever number you want, but the number 3 is usually used. There’s even a hashtag for it. 

It’s a video where a creator lists reasons why they use or love your product

This type of ad content sparks engagement and can definitely lead to sales. 

  • How To: How-to content is like an explainer video where the creator uses your product to show how it works. 

Essentially, you want to let your audience know how your product can simplify their life. 

  • Us Vs. Them: This type of content is just you highlighting what makes your product unique in comparison to other products. 

No, it’s not a your-momma diss track.

It’s you showing features that make your product special. 

Now as you know, all good things must come to an end. 

It’s time to wrap up.

Now Over to You

We’ve come to the end of our guide. 

It pains us that we have to wrap this up but we know you’ve got some promotion to do. 

However, you can always come back to this piece if you get stuck along the way. 

And if you need help to get started, feel free to book a demo with Insense. 

We will be happy to help out in any way we can. 

Thanks for stopping by!

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Jose Garcia

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