TikTok has established itself as one of the top video-sharing platforms in the world, surpassing Vine, a software once similar to it.
With TikTok’s growing popularity, influencer marketing on the former Musical.ly app has proven to be a good way to increase your brand awareness and engagement.
But for that to happen, you need to learn how to find influencers specific to your campaign and audience.
Now, while the app is popular among men and women, TikTok has more female influencers compared to their male counterparts.
So, how do you find male TikTok creators when you need them?
That's what we will discuss in this piece.
More precisely, we'll look at:
- Top male influencers
- How to find them
Without further ado, let's begin!
Top 8 Male TikTok Influencers
Since it was launched in 2016, TikTok has had over 1 billion users and that number is only expected to go up.
Putting your business on this social media platform can increase your brand reach and partnering with influencers will do you one better.
Collaborations with popular TikTok creators such as Jacob Sartorius, Lucas, or Josh Richards, have been reported to increase ad recall by roughly 27% on the app.
Another report showed that 45% of marketers use TikTok for influencer partnerships.
But finding influencers to work with can be a bit of a challenge.
And that might prove even more challenging if you’re interested in working with male creators.
Well, out of the number of active TikTok users, 57% of them are females meaning it’s easier to find female creators than male influencers.
But there are several of them that get high levels of engagement, including Zach King who is based in Los Angeles, Gilmher Croes, Justmaiko, and Jayden Cross.
However, because micro influencers generally achieve higher levels of loyalty and engagement, we have curated a list of famous TikTok male micro creators you can work with.
1. Michael Jones
Michael Jones, popularly known by his social media handle @mrmoodydresser, is a male TikTok influencer with a fan base of over 28,000.
He is a blogger and fashion influencer particularly known for his posts on how to inspire men in their everyday fashion.
Michael is a huge advocate of being oneself.
He may not be a member of the famous hype house, but his typical video on TikTok gets about 2k views on average with some of them getting as high as 50–100k views.
Plus, most of his videos get pretty good engagement too.
2. Jonas Maier
@jfmaier is a top TikTok influencer whose TikTok followers have surpassed 81k on the video-sharing app. He creates short videos about men’s lifestyles that get pretty good engagement.
His TikTok account has had over half a million likes.
Jonas’s TikTok videos usually begin with an impressive hook to get viewers attracted to their posts.
And his strategy has turned out to be effective with many of his posts getting over a million views.
Having that amount of video views without being a star influencer says a lot about his efforts.
Let’s keep going!
3. Delaney Media
Will Delaney is another famous social media influencer with over 25 thousand followers.
He’s a photographer so that kind of gives away his current niche.
Well, boldly written on his bio is the sentence: Getting a BFA in Photography so you don’t have to.
It's safe to presume that people who follow him do so because they see him as a worthy expert that’s capable of giving them important photography lessons.
TikTok creators that fall in this category (have a niche audience) usually have high engagement rates.
For instance, Delaney creates reply videos for his followers on a regular basis which tells you his posts get engagement.
4. Brandon Triola
Brandon Triola is a content creator based in New York. He has over 1 million likes on his TikTok posts which is quite impressive considering he’s way above the Gen Z age bracket.
According to his bio, he is an actor, writer, and director with over 71k followers on his account.
The views on Brandon’s videos are pretty impressive with some of them having 500k to 1 million views.
Speaking about engagement, he has got good engagement rates and does reply videos too.
@Samvanfossen is another top male TikTok creator on our list.
As you can see from the screenshot below, he’s got 893.7k followers on this social media platform and 24.6 million likes from his posts.
Being an actor, artist, and writer, most of his posts are a display of his acting skill.
The social media star has got different solo drama series he creates for his fans including Death files, Murlok and Goblin, Mutter and Kinder, Family moments, and Recess Breakup.
If you want to have a good laugh, feel free to watch any of his comedy video series.
Sam’s videos on TikTok have had great views with many of them having as high as 1.5 million views.
Itsjerbo is a famous social media personality based in the United States. He’s got over 300k followers with the total likes on his posts passing 8 million.
The TikTok star is known for posting about his daily life and many of Jerbo’s videos have had over 2 million views.
Engagements on each post are pretty impressive with most of his followers looking forward to his next video skits.
He has a series of videos he posts on his TikTok account which includes Karen stories, Young jerbo, Advice, 1M+ views, and Storytimes.
Those are aside from the vlogs on his YouTube channel.
7. Ryan Boswell
Ryan Boswell who’s popularly known as @productiveryan is another male influencer on TikTok with 77.6k followers.
He’s a lifestyle influencer who talks about productivity, mental health, and business leadership.
When he’s not talking about any of them, he’s either playing or talking about golf.
Ryan’s posts on TikTok have had over 2 million likes with some of them getting 7M+ views.
His videos are created in such a way that his followers will always have something to learn from.
Not many influencers talk about mental health so it’s a good thing he does.
Also considering he is a micro influencer, Ryan’s engagement rates are pretty good.
Edward is a fashion influencer with a follower count of 260k+ on TikTok. In other words, he’s a macro creator and his posts on this social media platform have given him 2.5 million likes.
Edward basically posts about fashion and skincare while infusing a bit of sarcasm into his videos.
He’s no super famous creator like Spencer X or Lilhuddy, but his TikTok videos get an average of 15–20k views.
The likes and comments on his posts are also good considering he’s a macro influencer.
Now, these eight creators are typical micro influencers you can work with if you want to begin a user-generated content (UGC) campaign, brand—creator partnership, or just want to follow them.
Let’s show you how you can find them yourself in the next section.
How to Find Male TikTok Influencers using Insense
Influencer marketing is quickly becoming a key advertising strategy for businesses online.
About 93% of marketers say they’ve used it at one time and 90% of them in 2019 planned to raise their influencer marketing budget.
It’s not just businesses that are falling in love with influencer marketing; 40% of millennials said influencers understand them better than their friends.
But then, the results you’ll get from influencer marketing depends on partnering with the right creator.
That can be the showstopper as finding content creators for marketing campaigns is challenging.
So, how do you find a TikTok creator, when you need one—specifically male influencers like Noah Beck, Brent Rivera, Jayden Croes, or Michael Le?
Let’s find out in three simple steps below.
Step #1: Create a TikTok UGC campaign brief
The first step to finding male TikTok influencers for your UGC campaign is to create a campaign brief on Insense.
Insense is a creative platform that simplifies finding and working with creators.
To get started, visit our homepage and click on the Get Started button to get access to Insense.
When you’re logged in to the platform, the next page you will see should have two buttons: Fill out a brief and Find creators.
Select Fill out a brief to begin creating your campaign brief.
On the next page that comes up, which you can see on the screenshot below, you will need to fill out necessary details about your brand that will give creators a pretty good idea of who they’re working with.
The required information includes your:
- Brand logo
- Brand name
- Summary of your brand and product
When you’re done inputting those details, click on Add brand to continue.
Providing your brand information will allow you access to input information about the campaign creators should know such as:
- The campaign name
- Campaign cover
- Campaign type (influencer partnership or just content)
- What platform the campaign will be launched on (TikTok)
- Campaign objective
- Number of influencers you want to hire
- Price limit
- Payment method
As you fill it out, your brief will be saved automatically.
The creative brief is like a student brochure but for creators; in this case to show them what they’re in for.
As such, it’s important that you make the information you’re providing simple enough for creators to understand.
While filling out the creative brief, there’s a smartphone mockup on the right side of your screen.
It shows you how influencers will see the creative brief on their smartphone devices.
Checking it while filling out the brief is good practice so that if you see anything out of place, you can make the necessary corrections before you finally submit the brief.
How can you find male creators to work with this brief?
Well, you do need to keep going to find out.
Step #2: Create a desired creator profile
The next step you need to take to find just the right male influencer on our platform is to create who you consider your ideal creator profile.
It’s a continuation from the previous step.
If you correctly filled out all the details required in the previous section, you should see this on your screen next.
Author’s Tip: Kindly note that if you don’t see it, then you probably have to scroll back up to check what’s missing and fill out your business and campaign information correctly.
Next, you will see a desired creators profile heading. It is there that you will select what the parameters of your creator profile should be.
In this case, the major parameter will be gender.
But before you can do that, you need to begin by selecting the location you want your influencer to be in.
Thereafter, you can go ahead and select their gender (male) and choose other parameters you deem necessary for your TikTok influencer campaigns such as category or niche, age, ethnicity, ER (engagement rate), and the number of followers they have.
When you’re done creating your desired creators profile, the next step is to choose the type of creative asset you want the influencer to create.
Do you want lip-syncing videos, dance videos like those of the Dobretwins, or would you like them to be creative?
In any case, the content needs to be engaging enough that subscribers can share or download it.
You know, the way they will if it was a prank video or similar.
Some additional options include if you want the creator to tag your brand on the post or use specific hashtags for the campaign.
Thereafter, you can click the send to review button at the top right corner of your screen to get your campaign underway.
Step #3: Visit the Insense Creator Marketplace
Aside from creating a campaign brief, another way you can find male creators is by visiting our creator marketplace.
It grants you access to a large number of diverse creators you can search and curate for successful TikTok campaigns.
To access the marketplace, click on the Find creators button shown in the image below.
You can see what our marketplace looks like below.
To find male TikTok influencers, you can use the different filters seen in the screenshot above.
That will be majorly using the gender filter and others as you see fit.
You will get results based on the criteria you set including their follower count, likes, and engagement rates.
From there you can select influencers that are the perfect fit for your campaign.
You may want to avoid using influencers such as Charli D’Amelio, Chase Hudson, Cameron Dallas, Jacob Sartorius, Riyaz, or Addison Rae for your campaign if you’re aiming for higher engagement rates.
It’s time to wrap this up.
Now Over to You
Finally, we’ve come to the end of this piece.
Finding the right influencers for your UGC campaign can guarantee how successful it will be.
Everything else becomes straightforward from there.
Ready to find male influencers for your next TikTok campaign?
Feel free to book a demo with Insense to get started.
Hope to see you again soon.