Shopify Instagram Marketing

Daria Gogoleva
Daria Gogoleva
Marketing Lead at Insense

You’ve set up your Shopify store and the sales are trickling in. Or, maybe it’s just crickets at this point. 

Here’s the thing. Starting an ecommerce business is the easy part. Making sales is where it gets tough. Thankfully, there’s a few strategies you can start to implement to boost your online sales beyond your wildest dreams - It all starts with Instagram. 

Shopify Instagram marketing can help scale your brand to new heights, especially when it comes to growing your revenue. In this article, we’ll discuss how to get started with Instagram Shopify marketing and the best way to use influencer marketing on Instagram Shopify. 

The Benefits of Shopify Instagram Marketing

Whether you’re an avid social media user or not, there’s no denying the power of Instagram when marketing your ecommerce business. 79% of consumers search for more information on a product after seeing it on Instagram, while 46% actually make a purchase. 

In addition to boosting sales, there’s a multitude of reasons as to why you’d want to use Instagram marketing for your business. Here are just a few reasons:

  • Grow your own social media followings
  • Improve your brand awareness
  • Start to build trust with your audience
  • Engage with your target audience
  • Build partnerships 
  • Establish authority within your niche

How to Get Started With Shopify Instagram Marketing 

So, now you know the benefits, it’s time to get started with Shopify Instagram marketing. 

Optimize your profile

Simply having an Instagram profile isn’t enough these days. Luckily, it’s pretty easy to turn your profile into one which will captivate your potential buyers. 

Your profile should create a great first impression and tell your audience what you do. An effective way to create a good profile is to include your mission statement or the values your business represents. You should also include a link to your Shopify store or current special offers page. 

phone showing Instagram account

Build your audience

The next step is to build your audience. Unless you have a dedicated marketing strategy, you may be just hoping that people like your business profile and decide to follow your account. While this may get you a few followers, it’s not going to establish a huge tribe of people who adore your brand, especially if you’re new. 

You need to start viewing your potential followers as potential customers. This means you need to put in some work before you can start trying to convert them into purchasers. You can build your audience by zoning in on your competitors. Like and comment on their posts to start building interaction with their followers. You can also try interacting with communities relating to your brand. For example, if you’re a fashion brand, try researching popular fashion hashtags like #fashionista #streetfashion #ootd #whatIwore You can then engage with people using these hashtags to promote your brand and encourage them to like your page. 

man checking his post Insights from his phone

Provide consistently good content

If you want your followers to purchase from you, you need to be showing up consistently on Instagram. It can be difficult to make your content stand out from the crowd on Instagram, particularly as there are millions of accounts. 

However, using templates, testing varying images, knowing what time is the best for you to post, and incorporating a variety of content into your account, can significantly grow your Instagram page. 

The Best Shopify Facebook Instagram Marketing Tips

Now you’re aware of how to get started, let’s delve into some of the best marketing tips you can use. 

Make your feed shoppable

Did you know that Instagram shopping enables viewers to click an image or video and shop for products? 

You can use a custom storefront which enables your audience to shop directly from your business profile page, plus you can tag products from your catalogue on your feed and in your Instagram Stories so that people can learn more about them. 

You can curate your products into a particular collection on Instagram, as well as using checkout if you’re in the US. This means that users can simply click in a product they discover and purchase it via Facebook Pay. Therefore, a customer doesn’t even have to leave Instagram to buy your products. 

phone showing an Instagram account

Create user generated content

User generated content is content which is created by others rather than by a brand themselves. A good example of user generated content would be an Instagram user uploading a post of a product review. 

The amazing thing about user generated content, or UGC for short, is that it potentially exposes your products to a new audience, as well as enhancing brand awareness and creating a sense of trust. For instance, consider a user uploading a product review of a pair of Sketchers sneakers. Not only does this expose the users audience to the brand, but the brand can also share this content on their social media channels. 

Did you know that consumers are 2.4 times more likely to view UGC as authentic and trustworthy? Also, almost 80% of consumers state that UGC impacts their purchasing decisions. So, how can you get started with user generated content? 

The best way to create user generated content is by utilizing influencers. Influencer marketing is an exceptionally powerful marketing strategy. In fact, 8 out of 10 consumers have purchased a product after seeing it on a creator. 

Searching for the right influencers to work with in your niche can be challenging. However, Insense is the perfect platform for UGC creation. With Insense, you can create a variety of UGC content, such as product photography, video unboxing, reviews, and more, by finding your perfect content creators. 

Insense have already worked with 100 B2C ecommerce brands, and have content creators with expertise in a variety of sectors, including fashion, beauty, food, home, children, pets, health, fitness, and much more. Additionally, there is Shopify integration which connects directly to your brand store, as well as product shipment integration to track the delivery status of your goods to your chosen creators. 

When you commission content on Insense, you automatically get the full digital copyright. Plus, Insense hosts secure influencer payments, so your payment is not released until you receive and approve the final content from a creator. With over 35,000 personally vetted content creators, you’ll easily find influencers within your marketing budget. 

influencer promoting a pillowcase from Blissy

Amplify your content with paid advertising

Once you have your user generated content, you can easily amplify it with paid ads via Insense. You can use Insense whitelisting to amplify your branded content on an influencers audience, helping to boost revenue, authenticity, and brand awareness. 

Amplify Content With Insense Today

With Shopify Instagram marketing, you can start making a big impact on the growth of your sales. The great news is that you don’t have to do all the legwork either. 

Being an ecommerce business owner can require you to wear many different hats – you’re in charge of stock control, finance, distribution, and marketing. With Insense, you don’t have to do it all on your own. Create great content by using influencers and amplify it via our platform. Get started now

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Daria Gogoleva

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