How to Become an Instagram Influencer in 2024

Alex Fedorenko
Alex Fedorenko
Managing Partner & Co-Founder at Insense

You want to become an Instagram influencer, huh? There’s nothing weird about that!

Instagram influencers can have net worth’s of multi-millions and use their platform to launch successful businesses and platforms. It’s a gateway to success and living your dreams.

There are many influencers who have become successful enough to live off of their Instagram accounts, but how exactly? It’s the burning question, how to become a paid Instagram influencer?

Lucky for you, here at Insense we have plenty of tips to help you become an influencer on Instagram. Read on to learn how to get started.

7 Tips for Becoming a Successful IG Influencer

If you’re wondering how to become an Instagram influencer, here are our top tips…

1. Be Active in All Content Formats

man holding phone using a social media platform

It’s hard for some people to believe it, but Instagram started as a platform for sharing photos. Just posting photos. No videos, stories, Reels or IGTV.

Just posting photos was good enough in 2011, but these days consumers want to see a diverse range of content. You’ll need to utilize all of the above-mentioned content formats to make users engage with your content and gain popularity.

If your feed on Instagram includes valuable content that needs to be complemented in a different platform, a link-in-bio might help you.

2. Work With #hashtags

hashatag sign

Some people love them and some people hate them, but no matter what your opinion is, the fact of the matter is that hashtags work.

Using hashtags will make your posts visible and accessible to an audience much wider than your follower base. Hashtags are a huge way to expand your reach and influence, and that’s a big #victory.

3. Show the World Who You Are

Influencer promoting beauty product

Who are you? Are you a musician, dancer, filmographer or fashionista? Maybe your passion lies elsewhere or you have multiple talents. That’s great! Let the world know who you really are.

Use Instagram as your platform for strutting your stuff. If you’ve got it, flaunt it. To become an Instagram influencer, you need to show how unique you are. This brings us to our next point...

4. Find Your Niche

man using laptop

While it is okay to post some content that appeals to different audiences, it’s important to have a niche.

Chances are, you won’t be popular in every influencer category but that’s totally okay! If you choose a niche based on your interests and talents, you’ll attract people who are like-minded and have similar interests to you.

Basically, by working within a niche, you’ll attract a dedicated following rather than just fairweather fans.

In our opinion, the best way to choose a niche is to combine two of your interests. If you love skincare and travel, your niche can be about keeping your skin healthy and glowing while you’re on the road.

You get the idea, now think of your niche!

5. Be a Fan of Your Fans

neon sign in the shape of an Instagram like sign

Have you ever commented on the post of an influencer you like and they actually like or reply to your comment? It can make your day.

It goes a long way when influencers show that they actually care about their fans as fellow human beings. When an influencer shows that they know their fans are real people with real emotions, it touches people and helps build a stronger connection.

Some ways to show your fans that you’re a fan of them is to reply to their comments, give them shoutouts, repost their photos and hold giveaways.

Socrates once said, “know thy audience.” Okay, that’s definitely not true, but you get the point! It’s worth it to take the time to get to know your audience and their preferences. It’ll help build a stronger bond between you and your fans.

6. Find Apps That Can Help You Get Brand Collaborations

woman with her phone

Brand collaborations are huge, especially if you’re wondering how to become a paid Instagram influencer.

There are platforms that help content creators partner up with notable brands who want to pay them for creating content on the brand’s behalf.

By the way, if you’re wondering how we know so much about the world of influencers and things like brand collabs...

Spoiler alert: Insense is a platform for helping brands and content creators partner up!

7. Network With Other Influencers

laptop and a sign that says "You've got this"

Let’s say you start getting some traction as an influencer and need people you can relate to, learn from and even teach. Well, you’re in luck because there are tons of influencers out there who love to connect with their fellow Instagrammers.

Really, it’s sad to see influencers who fight one another instead of working together. Don’t be like that. You’re all working with the same platform trying to reach similar goals. If you put your minds together, you can learn a lot and make some awesome friends along the way.

Be a team rather than competitors.

Get Started on Your Influencer Journey Now

If you dream of becoming an Instagram influencer, you’re not alone! There will be plenty of competition, but if you use the tips we mentioned, you’ll be on your way to success. Set goals and stick with them and you’ll make them happen.

Now that you have some tips and best practices in mind, go and there and do your thing. Show your work to the world!
When you’re on your way to becoming a successful Instagram influencer and you’re ready to find some brand collaboration opportunities, keep us in mind.

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