Top TikTok Trends for Brands and Creators to Hop On

January 16, 2023

Min

Jose Garcia

Business Development Manager at Insense

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TikTok is a viral social media platform with significant growth, which explains why many brands and creators are looking for the best trends on the platform to become viral and get their content and products in front of the eyes of TikTok users.

However, TikTok trends are changing more rapidly than ever.

So how do you keep up with the latest TikTok trends?

By spending time on the platform to identify new trends and get inspired to create your own viral videos.

And if you don’t know where to start, we got you!

In this guide, we’ll cover:

The advantages of using TikTok trends
How to identify viral TikTok trends anytime
Latest TikTok trends to get you inspired

Fascinating, right?

Let’s go!

Why You Should Take Advantage of TikTok Trends

TikTok has come a long way in a relatively short time, receiving over 3 billion downloads worldwide since its first appearance in 2016.

As the platform has grown in popularity, the ability to create and capitalize on trends has become increasingly important for brands and creators alike.

Taking advantage of trends is a great way to engage with TikTok users, increase your reach, and generate sales.

First and foremost, trends can help you gain more followers and engagement. Facebook, Twitter, and Instagram are more static platforms, and content moves more slowly than it does on TikTok.

With trends, content is constantly updated, requiring users to keep up with the fast pace to stay aware of the latest news.

Additionally, taking advantage of trends helps to make your brand and content visible to potential customers and that’s why many brands use trends to advertise their products or services to a wider audience.

By taking advantage of trends, you can position your brand in front of users who are already interested in your products or services.

Finally, brands can use trends as opportunities to partner with influencers or create UGC that aligns with trends, thus increasing their reach.

This can generate significant income from sponsored posts, users clicking on ads, or purchasing products through links.

If you’ve been on TikTok even for a day, you probably know that new trends appear daily, so you’ll want to identify them as soon as possible.

The following section will show you exactly how to do that.

How to Find Viral TikTok Trends

If you're looking for the latest viral TikTok trends, here they are!

A few things you can do that’ll help you discover the most popular topics users are talking about at the moment.

Check the For You Page

The first way is to explore the For You Page (FYP). This part of the app contains content tailored to your interests and shows what's trending in real time.

And it keeps getting better, with fresh, viral content popping up every day, from dancing or memes to tutorials and how-to videos.

With its never-ending flow, the FYP lets you explore exciting new ideas. Seeing what other people are talking about helps you identify popular movements in creative expression that can help you then create and curate your own content.

Explore popular hashtags

Checking popular hashtags can show you which trends are getting a lot of attention right now and what creative approaches other creatives or competitors have taken with them.

Simply put, exploring popular hashtags on TikTok is a great way to stay ahead of the hottest trends sweeping the app.

When searching for a specific hashtag, like #Fitness, you can see how many views it generates as well as corresponding alternative hashtags.

Last but not least, hashtags are helping TikTok algorithms to categorize your content and serve it to users who are likely to engage with it.

How to find trending hashtags on TikTok?

There are many places you can search for them. The most accurate way is by searching in the Discover tab in the app.

Of course, you can also look at the hashtags that trending TikTok creators use and produce viral content.

Explore trending songs and sounds

This is an amazing way to keep up with the latest TikTok trends!

Why is it important?

The TikTok community has elevated the use of music in social media content. In fact, 73% of users would “stop and look” at TikTok ads that have audio.

And that explains why the largest percentage of TikTok trends is based on viral songs and sounds.

When uploading a video, users can explore which songs are going viral at the moment, so they can use them too.

With so much content being uploaded daily, the best way to catch the newest fads before they go viral is to browse through these collections of popular songs or sounds.

Hack: Try to pick a song that connects with your content. The title may be relevant to what you want to show, or the vibes of the sound may fit the atmosphere or setting of your video.

And now get ready because you're about to jump into the exciting world of viral TikTok trends!

TikTok Trend #1: It’s Time

It's time for our TikTok Trends list.

Is something coming to your life that excites you?

Then share it with a caption or showcase it in your video and there you have it! You're nominated for a viral video on TikTok.

The concept is to show your excitement and showcase "it's time" for something that’s about to happen.

Maybe Mariah Carey's song became viral for its seasonality, or who knows!?

All you need to know is that it's a current trend you should take in.

Wanna see some numbers?

There are 198,000 videos with this song
The hashtag #itstime has over 466 million views

As you can see, there is high visibility for this trend. It has taken over TikTok.

TikTok Trend #2: It Would be so Awesome

Want to convince someone to do something?

Instead of asking, create a viral TikTok video, and you might be heard.

Think of this trend as a persuasion scenario. The person you're trying to convince is on your side and looking at things from your perspective.

For sure, that would be so awesome.

All you have to do to recreate this trend is to caption what you’re imagining on your next TikTok video, add the original sound and lip-sync the lyrics.

And that’s it.

This trend has received incredible virality and impressive numbers. More specifically:

The current number of posts is over 143,500
The hashtag has more than 76 million views

All you need to do is create a TikTok video with a hypothetical scenario. That simple!

TikTok Trend #3: I’ll Dance With My Hands

Before we get into this trend, there needs to be a statement made: if you haven't seen the Netflix series Wednesday, we suggest you start watching the series once you’re done reading this guide.

Recently, it has been one of the most trending sounds on TikTok, and new videos based on this trend are coming out one after another.

The title of the trend is quite descriptive and it’s about a viral dance video users can do with choreographed hand movements.

Dancing videos are favored by Gen Z users on TikTok, but that’s not the main reason for this trend’s popularity.

Its success is down to the new Netflix spinoff series The Addams Family and more specifically, Jenna Ortega's (Wednesday) gothic choreography that drove everyone crazy.

Even though the original sound on this TikTok has nothing to do with what they’d chosen in the series, some TikTok creative genius thought of combining this song with Jenna Ortega's choreography and it worked!

Even Lady Gaga, the original sound singer, recreates Wednesday's iconic dance moves on her TikTok account.

For the record, the hashtag #illdancewithmyhands has 9.9 million views at this moment.

Impressive, right?

TikTok Trend #4: Made You Look

How to make a song go viral?

The solution is simple: make a teaser on TikTok.

At least that's what Meghan Trainor did when she posted a short video of her new song on TikTok a few days before the official release of her video clip.

And how did it become a trend so quickly?

Here, a famous dancing duet helped this sound become viral.

The girls who discovered the song created dancing trends and have more than 2 million followers.

So, as you can imagine, this trend blew up.

The video above has 5.9 million likes.

Unbelievable!

Some more fantastic statistics that this trend has gathered are:

#MadeYouLook (hashtag) has more than 3 billion views on TikTok
2.4 million videos are using its original sound

Let's continue.

TikTok Trend #5: You Make Me Un Poco Loco

Lip-syncing videos are very popular on TikTok.

What are these?

Such videos focus mainly on the movements and expressions of the creator in sync with the music.

These videos are successful because they humorously present aspects of everyday life.

What’s the inspiration for this trend?

The point of trending is to share a story or a conversation from something that creates a reaction. In other words, you share something that drives you crazy.

The verse “You Make Me Un Poco Loco” from this original sound fits perfectly.

The above video received more than 4.7 million views within a few days.

And the most impressive thing?

The TikTok creator who posted it has no more than 23,000 followers.

So, she found a trend, created content for it, and her video became viral. It’s a perfect example of the dynamics of TikTok trends.

Also, #youmakemeunpocologo has over 22.5 million views and counting.

TikTok Trend #6: Only When I…

This lip-syncing trend is blowing up TikTok.

Becky Hill's song Remember got remembered and became viral on social media in just a few days.

The song's lyrics definitely helped make it a trend as users got inspired and loved this viral sound.

The trend is simply about many people getting creative with their phone camera flashlights.

In essence, on the "lying in bed on my own" lyric, a group of people lip-syncing the audio crunch down to point their phone flashlights at someone behind them, who will lip-sync the following lyric of the song.